LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka

August 29, 2025  |  Austin Barnes

Barry McDonogh, CEO at Hinalea Imaging, center, shares a laugh with fellow Plug and Play Topeka cohort members on stage during the accelerator's Expo Day; photo by Nikki Overfelt Chifalu, Startland News

On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.

Barry McDonogh, Hinalea Imaging; photo by Austin Barnes, Startland News

From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.

Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.

Listen to a teaser below or click here for the full podcast episode.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

2025 Startups to Watch

    stats here

    Related Posts on Startland News

    The journey can make or break an entrepreneur; Pipeline gala returns June 15 to celebrate connectivity at the intersection

    By Tommy Felts | June 6, 2023

    Editor’s note: Pipeline Entrepreneurs is a partner of Startland News, though this report was produced independently by the nonprofit newsroom. Pipeline Entrepreneurs’ new era is all about community, said Melissa Vincent, with more than a nod to the resilience needed to sustain a vibrant startup ecosystem. “When you go through the Pipeline program, it becomes…

    Royals partner with KC-linked CBD brand to tout health benefits of hemp for athletes

    By Tommy Felts | June 6, 2023

    As an entrepreneur who grew up in Kansas City, teaming up with the Kansas City Royals to promote high-quality CBD products is a dream come true, said Dan Huerter, CEO of Pure Spectrum CBD. “To be able to work with such an iconic organization and to be a part of promoting health and wellness in…

    Yoli Tortilleria’s grind to “honor the very humble tortilla” earns James Beard Award

    By Tommy Felts | June 6, 2023

    Editor’s note: The following story was originally published by KCUR, Kansas City’s NPR member station, and a fellow member of the KC Media Collective. Click here to read the original story or here to sign up for KCUR’s email newsletter. Yoli Tortilleria, a Mexican tortilla bakery with a retail store on Jefferson Street on Kansas City’s Westside and a manufacturing location…

    Chris Callen, Plot

    PLOT digs into commercialization with $2M round, earns backing from KCRise Fund

    By Tommy Felts | June 5, 2023

    Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. This series is possible thanks to Entrepreneurial Growth Ventures (EGV), a business unit of NetWork Kansas supporting innovative, high-growth entrepreneurs in the State of Kansas. WICHITA — A Wichita-based startup…