LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka

August 29, 2025  |  Austin Barnes

Barry McDonogh, CEO at Hinalea Imaging, center, shares a laugh with fellow Plug and Play Topeka cohort members on stage during the accelerator's Expo Day; photo by Nikki Overfelt Chifalu, Startland News

On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.

Barry McDonogh, Hinalea Imaging; photo by Austin Barnes, Startland News

From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.

Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.

Listen to a teaser below or click here for the full podcast episode.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

2025 Startups to Watch

    stats here

    Related Posts on Startland News

    Full circle: Coffee shop and cocktail bar serve hometown hangout vibes thirsty locals won’t want to leave

    By Tommy Felts | July 15, 2023

    Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro.  This percolating day-night hotspot might not feel like it belongs in Topeka, owners say, but the uncompromising space is what the neighborhood deserves  TOPEKA — Capitol City natives David Vincent…

    Made in KC’s trolley cafe gets a new driver: Iconic Kansas City brand set to reopen space in August

    By Tommy Felts | July 13, 2023

    The Made In KC Trolley in River Market — a full service cafe within a vintage, refurbished Kansas City streetcar — is winding down its run this weekend; next aboard the repurposed artifact of local history: Donutology. After being approached by Made In KC about the opportunity, Donutology will take over the trolley cafe July…

    GEWKC organizers announce return to Midtown; 2023 base camp set for Westport at Park 39

    By Tommy Felts | July 13, 2023

    The metro’s largest educational entrepreneurship event is expected to return to a familiar, but proven setting this fall. Organizers of Global Entrepreneurship Week – Kansas City announced today that main sessions for the 2023 event series will return to Plexpod. GEWKC rotates its location for each year’s massive block of programming with Plexpod Westport at…

    KC retailers: Swifties with cash outscored NFL Draft on economic impact for small businesses

    By Tommy Felts | July 13, 2023

    Taylor Swift’s Eras Tour weekend felt like the perfect night to dress up like hipsters and support Kansas City retailers, local small businesses reported. “We saw crowds of Swifties stop by after brunch, even after breakfast time and shop,” said Rick Nunez, store manager at Westside Storey, a local boutique carrying casual streetwear, accessories, home…