LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka

August 29, 2025  |  Austin Barnes

Barry McDonogh, CEO at Hinalea Imaging, center, shares a laugh with fellow Plug and Play Topeka cohort members on stage during the accelerator's Expo Day; photo by Nikki Overfelt Chifalu, Startland News

On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.

Barry McDonogh, Hinalea Imaging; photo by Austin Barnes, Startland News

From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.

Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.

Listen to a teaser below or click here for the full podcast episode.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

2025 Startups to Watch

    stats here

    Related Posts on Startland News

    Give them a drink, get to the real: This craft KC podcast serves entrepreneur vulnerability 

    By Tommy Felts | July 18, 2023

    Two Kansas City entrepreneurs hope to amplify the voices of local change makers by getting them behind the microphone with a drink in their hand. The Behind the Bar with Ashley and Hailee podcast sees co-hosts and friends Ashley Kendrick and Hailee Bland Walsh welcome their fellow Kansas City entrepreneurs into Kendrick’s basement for a…

    A sneaky wink in each brutal piece: How one artist’s work paints his reality within a world of big, heavy events

    By Tommy Felts | July 18, 2023

    Emerging Kansas City contemporary artist Addison “A.L.” Parrish believes that to create a work of art, he must first observe and understand the world around him. “I feel like, as an artist, my main job isn’t necessarily painting,” Parrish said. “It’s seeing and being — not detached — but in a neutral state of observation.”…

    Meet Kauffman’s new CEO: Foundation taps former diplomat, higher ed official to lead

    By Tommy Felts | July 18, 2023

    Editor’s note: The Ewing Marion Kauffman Foundation is a financial sponsor of Startland News. A Kansas City native is poised to take leadership at one of the region’s most prominent nonprofit organizations tackling upward mobility and economic prosperity, the Ewing Marion Kauffman Foundation announced Tuesday. Dr. DeAngela Burns-Wallace has been named Kauffman’s next president and…

    Negativity sells, but these producers want to give creatives love (and ownership of their art)

    By Tommy Felts | July 15, 2023

    A pair of childhood friends from Kansas City are on a mission to help small artists bring their creative visions to life, while spreading a message of love along the way. Marquis McIntosh and Kiandre “KP” Pugh — the duo behind Lovey Dovey — said that seven years of creating their own content has prepared…