LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka
August 29, 2025 | Austin Barnes
On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.
From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.
Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.
Listen to a teaser below or click here for the full podcast episode.
Featured Business

2025 Startups to Watch
stats here
Related Posts on Startland News
PayIt co-founder: No one-size-fits-all formula for scaling one of KC biggest startup ideas
Mike Plunkett’s journey with PayIt came to an early, but critical crossroads when a wealthy entrepreneur offered half-million dollars to support the Kansas City-built govtech venture, he recalled. The catch: this investor insisted on imposing control and veto power as they committed more funds. Despite being low on funds, the PayIt team — led by…
Apple co-founder tells Kansas crowd: The real threat from AI is misinformation
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. WICHITA, Kansas — Artificial intelligence won’t replace humans, shared Apple co-founder and tech giant Steve Wozniak, but the rapidly advancing technology should come with a warning label. AI is just…
MADE MOBB co-founder wins top award from his community, aims to inspire Island kids (and leave a legacy for his own)
Mark Launiu always felt a bit like an outsider, he said. While the serial entrepreneur now leads KC’s iconic streetwear brand MADE MOBB, Launiu grew up humbly as an immigrant within a small community in South Kansas City. So his recent honor as Samoan Business/Entrepreneur Award of the Year was a pleasant surprise, he said.…

