LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka

August 29, 2025  |  Austin Barnes

Barry McDonogh, CEO at Hinalea Imaging, center, shares a laugh with fellow Plug and Play Topeka cohort members on stage during the accelerator's Expo Day; photo by Nikki Overfelt Chifalu, Startland News

On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.

Barry McDonogh, Hinalea Imaging; photo by Austin Barnes, Startland News

From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.

Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.

Listen to a teaser below or click here for the full podcast episode.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

2025 Startups to Watch

    stats here

    Related Posts on Startland News

    Kelce, Mahomes opening ‘experiential modern steakhouse’ in KC (just in time for a three-peat Super Bowl run?)

    By Tommy Felts | March 15, 2024

    Two Chiefs stars are teaming up for a new restaurant concept within Loews Hotel Kansas City — calling plays on the upscale steakhouse project with plans to open by early 2025. The collaboration with Super Bowl champions Patrick Mahomes and Travis Kelce would mean 1587 Prime — an immersive dining experience with a name inspired…

    Lawmakers want to divest TikTok from Chinese influence, not kill the popular app, says Davids

    By Tommy Felts | March 14, 2024

    A nationwide ban on TikTok, a video sharing app popular with young people and an increasing number of brands, is edging closer with legislation to curb the China-linked platform passing Wednesday in the U.S. House. U.S. Rep. Sharice Davids, D-Kansas, was among lawmakers supporting the move, voting “yes” on the bill and urging ByteDance, TikTok’s…

    InvestMidwest releases startup lineup for April conference; KC companies set to pitch 

    By Tommy Felts | March 14, 2024

    Eight Kansas City startups are among 40 companies selected to pitch in April at InvestMidwest — reflecting not only a diversity of founder representation, but a wide range of agriculture, health, and digital technology innovations from across the Midwest, said Claire Kinlaw. “The caliber of talent and innovation among the chosen companies is truly remarkable, and…

    Royals ballpark plan gains support among longtime Crossroads advocates, though questions linger

    By Tommy Felts | March 14, 2024

    Editor’s note: This story was originally published by Kansas City PBS/Flatland, a member of the KC Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, The Kansas City Beacon, and Missouri Business Alert. Click here to read the original story. The Kansas City Royals’ controversial Crossroads ballpark plan has qualified support from some longtime…