LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka

August 29, 2025  |  Austin Barnes

Barry McDonogh, CEO at Hinalea Imaging, center, shares a laugh with fellow Plug and Play Topeka cohort members on stage during the accelerator's Expo Day; photo by Nikki Overfelt Chifalu, Startland News

On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.

Barry McDonogh, Hinalea Imaging; photo by Austin Barnes, Startland News

From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.

Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.

Listen to a teaser below or click here for the full podcast episode.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

2025 Startups to Watch

    stats here

    Related Posts on Startland News

    As TikTok legal fight plays out, Missouri creators and businesses brace for possible ban

    By Tommy Felts | May 21, 2024

    Editor’s note: This story was originally published by Missouri Business Alert, a member of the Kansas City Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon. Click here to read the original story. Like many others suffering from quarantine-induced boredom, Gabbie Wiggins first hopped on social…

    FAQ: How KC’s riverfront is going from a dumping ground to an entertainment district

    By Tommy Felts | May 20, 2024

    Editor’s note: This story was originally published by The Kansas City Beacon, a member of the KC Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and Missouri Business Alert. Click here to read the original story from The Kansas City Beacon, an online news outlet focused on local, in-depth journalism…

    Founders want answers for investors after crowdfunding platform fueling emerging bars, restaurants unexpectedly shutters

    By Tommy Felts | May 18, 2024

    News this week that peer-to-peer business lending platform Mainvest would cease operations within a month “came out of left field,” said Jhy Coulter. “We got the email just like everyone else, and it was pretty surprising,” the owner of Orange By: Devoured and Devoured Pizza said, adding that she feels “sad because I felt like…

    Floraloom founder delivers creative passion that lasts beyond its entrepreneurial bloom

    By Tommy Felts | May 18, 2024

    Returning to the studio after having a baby girl in January, Colleen Robertson discovered a bucket of bird of paradise leaves that had lost their color but taken on a new, curvy shape.  Initially considering throwing them away, the Floraloom owner later found inspiration in their resemblance to currents — painting them blue to resemble…