LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka
August 29, 2025 | Austin Barnes
On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.
From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.
Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.
Listen to a teaser below or click here for the full podcast episode.
Featured Business

2025 Startups to Watch
stats here
Related Posts on Startland News
Chef brings Urban concept back to Troost; $25K GIFT grant boosts fight against gentrification
Chef Justin Clark’s latest venture — an eatery that blends Asian and soul food influences — aims to not only blur the boundaries between menus, but break down dividing lines within and between communities. “The goal was to create familiar items that everyone actually can relate to as Americans, but then again, we add some…
How one small town Missouri entrepreneur built a professional video business in a town of 10,000
Editor’s note: The following story was produced through a paid partnership with MOSourceLink, which boasts a mission to help entrepreneurs and small businesses across the state of Missouri grow and succeed by providing free, easy access to the help they need — when they need it. HARRISONVILLE, Missouri — Byron Brooks received his first video camera…
Ruby Jean’s founder juices up STL small biz accelerator as entrepreneur in residence
Chris Goode is sharing the fruits of his business success as the Ruby Jean’s Juicery founder takes on the apron of “entrepreneur in residence” for a Missouri program aimed at supporting Black and Latinx small businesses in St. Louis. In his role with the WEPower All-Industry Accelerator, Goode will guide 10 small businesses through a…
Your neighbors have stories you’ve never heard; this podcast duo is giving them the mic
Kansas City natives Jose “JL” Leon Jr. and Daniel “D.Rod” Rodriguez are on a mission to create community — not controversy — with a podcast showcasing untold stories of underrepresented leaders and entrepreneurs — people who contribute to the fabric of Kansas City, but don’t always make headlines. “The more you get to know someone, the…

