LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka
August 29, 2025 | Austin Barnes
On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.
From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.
Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.
Listen to a teaser below or click here for the full podcast episode.
Featured Business

2025 Startups to Watch
stats here
Related Posts on Startland News
OneHQ launches hiring spree for anticipated growth
OneHQ, formerly NexusHQ, is beefing up its staff in anticipation of a projected revenue boom. The insurance and finance software company plans to add 13 employees — bringing its total headcount to 20 — in the next year as it anticipates more than doubling its annual revenue. The company reported revenue of more than $1 million…
Former Kauffman Foundation VP on how to scale via networking
With more than 25 years of leadership experience, Lesa Mitchell knows a thing or two about making — and fostering — valuable connections. Previously the vice president of innovation at the Ewing Marion Kauffman Foundation and a former executive at Marion Labs, Mitchell now is the founder of Networks for Scale, a company that works…

