LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka
August 29, 2025 | Austin Barnes
On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.
From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.
Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.
Listen to a teaser below or click here for the full podcast episode.
Featured Business

2025 Startups to Watch
stats here
Related Posts on Startland News
RECAP: 1 Million Cups panel offers decision-making advice
Three entrepreneurs took the stage at 1 Million Cups this week to offer advice on navigating the tough world of entrepreneurship. Alex Altomare, co-founder of BetaBlox, Linda Buchner, co-founder and president of Minddrive, and Ben Kittrell, co-founder and CTO of Doodlekit, all spoke about the variety of hard choices entrepreneurs face. On handling tough decisions……
Sprint Accelerator startup raises $85K (and counting)
Hidrate, a startup at the Kansas City-based Sprint Mobile Health Accelerator, rapidly surpassed its fundraising goal before a pitch to investors and nearly 2,000 Kansas Citians. The Minneapolis-based company’s Kickstarter campaign has already raised nearly $85,000 in two days, which more than doubles its goal to fundraise $35,000 in 42 days. Hidrate created a Bluetooth-enabled water bottle that tracks…
Sprint Accelerator Demo Day preview (part III)
The second class of the Sprint Mobile Health Accelerator is gearing up for its much-anticipated Demo Day, which serves as a culminating event and is expected to draw a crowd of nearly 2,000 people. Led by Boulder-based Techstars, the Kansas City-based accelerator is now hosting 10 mobile health tech startups from around the world for its…
KC finance tech firm Lending Standard nabs nearly $500K
Kansas City-based Lending Standard recently raised nearly $500,000 to further develop its software and hire additional employees. The financial tech company snagged the funds from regional investors, and with it has hired two additional technical staff, bringing its total headcount to eight people. Lending Standard created a platform on which organizations can receive and collaborate…

