LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka

August 29, 2025  |  Austin Barnes

Barry McDonogh, CEO at Hinalea Imaging, center, shares a laugh with fellow Plug and Play Topeka cohort members on stage during the accelerator's Expo Day; photo by Nikki Overfelt Chifalu, Startland News

On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.

Barry McDonogh, Hinalea Imaging; photo by Austin Barnes, Startland News

From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.

Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.

Listen to a teaser below or click here for the full podcast episode.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

2025 Startups to Watch

    stats here

    Related Posts on Startland News

    Event-staffing tech firm Pop Bookings opens seed round at $250K

    By Tommy Felts | June 8, 2015

    Kansas City-based Pop Bookings is scoring local love from angel investors as it hopes to bolster its seed round to further develop its online event-staffing platform. A recent graduate of business accelerator SparkLabKC, Pop Bookings opened its round in April at $250,000, with lead investments from Kansas City-area angel investors. Pop Bookings CEO Erika Klotz said…

    Schukman: 5 ways to fuse a social mission in your company

    By Tommy Felts | June 8, 2015

    I’ve recently been exploring ways in which traditional companies have been retroactively becoming social entrepreneurs. Recall from my last piece that social entrepreneurship is a businessperson that creates a profit and purpose-driven organization in which the business and social missions run in tandem. Our social mission, therefore, becomes a key component of our marketing, branding,…

    David Hulsen and Stuart Ludlow, co-founders of RFP365, Client Discovery

    KCK tech firm RFP365 named ‘new small business’ of the year

    By Tommy Felts | June 5, 2015

    The wins are stacking up for RFP365. Now weeks after scoring a contract with the City of Kansas City, Mo., the tech company was named the 2015 “New Small Business of the Year” Friday by the Kansas City Kansas Chamber of Commerce. A member of the Kansas City Startup Village, RFP365 created software that eases…

    Gallery: Sprint Accelerator Demo Day

    By Tommy Felts | June 5, 2015

    The Sprint Mobile Health Accelerator held its Demo Day event Thursday at the Kauffman Center for the Performing Arts. Ten startups that specialize in mobile health technology graduated from the Techstars-led accelerator, which conducts a three-month, mentor-led program designed to quickly advance businesses.  Check out photos from the event by scrolling below.