LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka
August 29, 2025 | Austin Barnes
On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.
From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.
Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.
Listen to a teaser below or click here for the full podcast episode.
Featured Business

2025 Startups to Watch
stats here
Related Posts on Startland News
New $20M fund supercharges VC dollars in Kansas City
In conjunction with a metro-wide effort to boost the area economy, Kansas City will soon have a new co-investment fund that aims to accelerate early-stage businesses. As part of the KC Rising economic initiative, the “KC Rise Fund” hopes to improve a common gripe in Kansas City’s entrepreneurial community that there’s not enough capital to…
Kansas City again named top tech locale for ladies
Kansas City received more kudos for gender equality, this time for being a top spot for women in tech. A study released Wednesday puts Kansas City in second place among the nation’s 58 most-populated cities. The news arrives on the heels of Kansas City being named as a top-10 U.S city for women-owned businesses. SmartAsset…
Pinsight Media wants to build your startup’s app for free
A new program at one of Kansas City top mobile tech firms plans to build dozens of mobile apps for as many as 70 startups around the nation. Kansas City-based Pinsight Media+ recently launched its “Rollout” program, which will develop a firm’s Android or iOS app — for free — with the intention of it…

