LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka

August 29, 2025  |  Austin Barnes

Barry McDonogh, CEO at Hinalea Imaging, center, shares a laugh with fellow Plug and Play Topeka cohort members on stage during the accelerator's Expo Day; photo by Nikki Overfelt Chifalu, Startland News

On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.

Barry McDonogh, Hinalea Imaging; photo by Austin Barnes, Startland News

From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.

Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.

Listen to a teaser below or click here for the full podcast episode.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

2025 Startups to Watch

    stats here

    Related Posts on Startland News

    Events Preview: #OneDayKC

    By Tommy Felts | March 31, 2016

    There are a boatload of entrepreneurial events hosted in Kansas City on a weekly basis. Whether you’re an entrepreneur, investor, supporter or curious Kansas Citian, we’d recommend these upcoming events for you. WEEKLY EVENT PREVIEW #OneDayKC When: April 1 @ 8:00 am – 8:00 pm Where: Kauffman Foundation At #OneDayKC, college and high school students this day…

    Kean Hong Kong

    Kean: From Hong Kong to Kansas City, coffee’s the constant in startup life

    By Tommy Felts | March 30, 2016

    Editor’s note: The opinions expressed in this commentary are the author’s alone.   My story began in 2012 as the startup scene in Kansas City was just blossoming. An ever-expanding group of motivated individuals from diverse backgrounds were launching awesome companies, and tech events were occurring more often and with bigger turnouts. When Matt Berkland…

    Five years later: Google Fiber celebrates a Kansas City milestone

    By Tommy Felts | March 30, 2016

    Five years ago today, the Kansas City area heard the news that it would receive a transformative, residential gigabit Internet service. Hundreds of cities lobbied to be the first to receive Google Fiber, but ultimately, Kansas City, Kan. won the highly-sought-after service. And the world learned that on March 30, 2011. Five years later, Google…

    Mayor Sly James’ vision for Kansas City: Innovation and entrepreneurship

    By Tommy Felts | March 29, 2016

    In an address to constituents Tuesday, Kansas City Mayor Sly James broadly painted his vision for Kansas City and outlined what success for the area would look like. And at the cornerstones of his ideas for the next decade? The future of Kansas City hinges upon innovation and entrepreneurship. “With Google Fiber and the smart,…