LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka

August 29, 2025  |  Austin Barnes

Barry McDonogh, CEO at Hinalea Imaging, center, shares a laugh with fellow Plug and Play Topeka cohort members on stage during the accelerator's Expo Day; photo by Nikki Overfelt Chifalu, Startland News

On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.

Barry McDonogh, Hinalea Imaging; photo by Austin Barnes, Startland News

From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.

Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.

Listen to a teaser below or click here for the full podcast episode.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

2025 Startups to Watch

    stats here

    Related Posts on Startland News

    Kansas City Design Week

    Kansas City Design Week convenes community for creatives

    By Tommy Felts | April 7, 2016

    A quick trek through the Crossroads Arts District effortlessly affirms that Kansas City is a hub for creativity. And with Kansas City Design Week, those creative-types have a hub of their own. The KCDW, set for April 7 through 16, brings together a plethora of creative minds to challenge skills, connect designers with business resources…

    Kansas City’s Five Elms injects $4M in Omaha startup

    By Tommy Felts | April 6, 2016

    Kansas City-based Five Elms Capital recently led a round of financing for an Omaha blog-hosting startup. Five Elms led a $4 million round for Flywheel, allowing the startup to add features to its platform for designers and agencies, as well as beef up marketing and sales operations. Linseed Capital and the Nebraska Angels, a network…

    Rapid growth propelling grand ambitions for PopBookings

    By Tommy Felts | April 5, 2016

    Only weeks after releasing its latest product, event staffing tech firm PopBookings is hiring staff and looking for capital to accommodate for rapid growth. In the last six weeks the Kansas City-based startup has added thousands of users to its platform on which staffing agencies can hire and manage temporary labor for specific events. Now…

    Video: Foosball and whimsy are integral to the RFP365 ethos

    By Tommy Felts | April 4, 2016

      Kansas City foosball virtuoso Stuart Ludlow knows his way around the fútbol table. With a strike rivaling a Black Mamba’s, Ludlow’s instincts and supple wrist on the foosball pitch puts to shame most any adversary. But perhaps equally as cunning is Ludlow’s savvy to integrate the table game into the workplace culture of RFP365, of which he’s a co-founder. Founded in 2012,…