LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka
August 29, 2025 | Austin Barnes
On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.
From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.
Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.
Listen to a teaser below or click here for the full podcast episode.
Featured Business

2025 Startups to Watch
stats here
Related Posts on Startland News
Report: Kansas City startups snagging more dough in 2016
Kansas City has made significant strides when it comes to improving access to early-stage capital, though its relative volume still lags other startup hubs, according to a recent report. In the first three months of 2016, Kansas City has boosted its total capital raised by about 297 percent when compared to the same time period…
Fund me, KC: MyCroft AI to take on Amazon Echo, Siri
Startland News is continuing its segment to highlight area entrepreneurs’ efforts to accelerate their businesses. This is an opportunity for entrepreneurs — like MyCroft AI CEO Joshua Montgomery — to share their stories to gain a little help from their supporters. If you or your startup is running a crowdfunding campaign, let us know by…
The Lean Lab partners with 4.0 Schools to innovate KC education
More than 100 years ago, our education system was designed and built to prepare an early-1900s workforce for the industrial age. Today, children are learning with iPads and Youtube, but the bones of the traditional liberal arts structure remain similar to what our great-grandparents experienced. Local education innovation incubator The Lean Lab hopes to change…

