LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka

August 29, 2025  |  Austin Barnes

Barry McDonogh, CEO at Hinalea Imaging, center, shares a laugh with fellow Plug and Play Topeka cohort members on stage during the accelerator's Expo Day; photo by Nikki Overfelt Chifalu, Startland News

On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.

Barry McDonogh, Hinalea Imaging; photo by Austin Barnes, Startland News

From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.

Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.

Listen to a teaser below or click here for the full podcast episode.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

2025 Startups to Watch

    stats here

    Related Posts on Startland News

    Garden Thorn

    Fund me, KC: Garden Thorn wants to turn your thumb green

    By Tommy Felts | April 26, 2016

    Startland News is continuing its segment to highlight area entrepreneurs’ efforts to accelerate their businesses. This is an opportunity for entrepreneurs —  like The Handy Camel CEO Tom Gray — to share their stories to gain a little help from their supporters. If you or your startup is running a crowdfunding campaign, let us know…

    Entrepreneurial foundation names local ‘startup champion’ as director

    By Tommy Felts | April 26, 2016

    The Kansas City Startup Foundation’s year-long search for a new executive director ended right where it began. The foundation — whose mission is to unify Kansas City’s startup and entrepreneur community — recently hired Matthew Marcus as its executive director. Marcus, who most recently served as the foundation’s chairman, will begin his tenure in May. “It’s…

    Regional Roundup

    How wearables could change America’s pastime and Amazon’s big oops

    By Tommy Felts | April 22, 2016

    In this week’s roundup of watercooler talk from the region’s startup hubs, we have the dish on Major League Baseball wearables, Amazon’s flub with expanding the digital divide and Chicago’s STEM workforce issues. Check out more in this series here. Mobile Commerce Press: Major League Baseball gives the nod to wearable technology No, this doesn’t…

    funding models

    The red carpet, garageband and laboratory of funding models

    By Tommy Felts | April 22, 2016

    Editor’s note: The opinions expressed in this commentary are the author’s alone. “Funding! Funding! Funding!” It’s the warrior’s cry of the startup community. In the world of entrepreneurship, there’s an incredible amount of pressure to run a startup that can be described as “disruptive,” “innovative” and “scalable.” Those descriptions come with a hefty price tag,…