LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka
August 29, 2025 | Austin Barnes
On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.
From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.
Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.
Listen to a teaser below or click here for the full podcast episode.
Featured Business

2025 Startups to Watch
stats here
Related Posts on Startland News
106-years-young Hallmark is evolving with the collaborative economy
The collaborative economy is everywhere. You may have heard it by another name — like the sharing, on-demand, access, peer, freelance or gig economy. You’ve definitely heard of its national headliners Uber and Airbnb, but it also has a local presence with firms like PopBookings, Farmobile and MachineryLink. Since first showing up on radars eight…
The Collective Funds targets Kansas City startups with $10M
The Collective Funds — a new venture capital group in Kansas City — will be exclusively targeting early-stage firms in the area starting as early as this summer. Led by four Kansas City entrepreneurs, the $10 million fund aims to fill an area funding gap as well as inspire a cultural shift among…
Events Preview: Startup Weekend EDU
There are a boatload of entrepreneurial events hosted in Kansas City on a weekly basis. Whether you’re an entrepreneur, investor, supporter or curious Kansas Citian, we’d recommend these upcoming events for you. WEEKLY EVENT PREVIEW Startup Weekend EDU When: April 29 – May 1 Where: Think Big Coworking Startup Weekend Education (SWEDU) brings together people of…

