LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka
August 29, 2025 | Austin Barnes
On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.
From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.
Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.
Listen to a teaser below or click here for the full podcast episode.
Featured Business

2025 Startups to Watch
stats here
Related Posts on Startland News
Fading passion compels in-the-black Creelio to shut down
Kansas City-based storytelling startup Creelio is closing its doors after three years of helping executives write custom content. Founded in 2013, Creelio was born out of a 2012 Startup Weekend competition and led by Julie Edge and Steve Stava. The six-person firm company co-wrote blogs and content with more than 60 area executives, helping them…
Kansas City founders to discuss the ‘Art of Failure’
Most startups fail. But that doesn’t mean that lessons from their demise must fade away with them. Zen and the Art of Failure — set for May 19 at Village Square Coworking Studio — will explore the topic of failure via three local founders’ startup experiences and how they grew as a result. Matthew Marcus, executive director…
Gigabit Summit leader: ‘People look to Kansas City for answers’
So you’ve got gigabit-fast — roughly 1,000 megabits-per-second — internet speeds. Now what? That’s a question the Kansas City-hosted Gigabit City Summit will help communities from across the U.S. answer. The summit — organized by KC Digital Drive and set for May 16 through 18 — is back for round two thanks to popular demand after…

