LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka

August 29, 2025  |  Austin Barnes

Barry McDonogh, CEO at Hinalea Imaging, center, shares a laugh with fellow Plug and Play Topeka cohort members on stage during the accelerator's Expo Day; photo by Nikki Overfelt Chifalu, Startland News

On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.

Barry McDonogh, Hinalea Imaging; photo by Austin Barnes, Startland News

From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.

Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.

Listen to a teaser below or click here for the full podcast episode.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

2025 Startups to Watch

    stats here

    Related Posts on Startland News

    Events Preview: 1WeekKC edition

    By Tommy Felts | May 19, 2016

    There are a boatload of entrepreneurial events hosted in Kansas City on a weekly basis. Whether you’re an entrepreneur, investor, supporter or curious Kansas Citian, we’d recommend these upcoming events for you. WEEKLY EVENT PREVIEW Zen and the Art of Failure When: May 19 @ 4:30 pm – 7:00 pm Where: Village Square We’re inviting the Kansas…

    Kauffman: U.S. entrepreneurial growth on upward trend

    By Tommy Felts | May 19, 2016

    For the third year in a row, U.S. entrepreneurial ventures are growing, indicating that domestic entrepreneurship growth has rebounded since the Great Recession, according to the Ewing Marion Kauffman Foundation. The “2016 Kauffman Index of Growth Entrepreneurship” found the improvement was in large part thanks to startups growing faster in their first five years than…

    Greg Kratofil shows how startups can tap new crowdfunding law

    By Tommy Felts | May 19, 2016

    Kansas City startups are already interested in tapping new crowdfunding rules that allow them to trade equity for investment funds. Polsinelli tech attorney Greg Kratofil said that he’s fielded several calls from entrepreneurs hoping to raise capital via recent changes to the Securities and Exchange Commission’s equity crowdfunding regulations. The changes, which took effect on…

    The Bunker Labs KC lands funding to help veteran entrepreneurs

    By Tommy Felts | May 18, 2016

    The area’s go-to organization for military veteran entrepreneurs, Bunker Labs KC, will boost its impact in the area with new financial support. The local organization, which is a part of the national network of Bunker Labs, announced Wednesday that it received $100,000 from the Missouri Technology Corporation. The funds will primarily be used to bring…