LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka

August 29, 2025  |  Austin Barnes

Barry McDonogh, CEO at Hinalea Imaging, center, shares a laugh with fellow Plug and Play Topeka cohort members on stage during the accelerator's Expo Day; photo by Nikki Overfelt Chifalu, Startland News

On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.

Barry McDonogh, Hinalea Imaging; photo by Austin Barnes, Startland News

From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.

Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.

Listen to a teaser below or click here for the full podcast episode.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

2025 Startups to Watch

    stats here

    Related Posts on Startland News

    Black & Veatch constructs ideation platform with new accelerator

    By Tommy Felts | June 6, 2016

    A new program at area construction giant Black & Veatch hopes to hatch and accelerate innovative ideas by adopting a concept common among startups. The Overland Park-based corporation recently created the B&V Growth Accelerator, which hopes to challenge the global firm’s traditional methods of generating and launching ideas. The internal program is led by nine…

    women in entrepreneurship

    Women in entrepreneurship: How KC stacks up to other cities

    By Tommy Felts | June 3, 2016

    Late in 2015 and without much fanfare, the U.S. Census Bureau released its 2012 Survey of Business Owners. The survey is taken every five years and polls more than 1.75 million enterprises, gathering, compiling and releasing the results in a process spanning several years. The survey is the only regularly-collected source of economic and demographic…

    KCMO transit plan sets route for automated shuttles to KCI airport

    By Tommy Felts | June 2, 2016

    Area residents will ride to the airport on automated shuttles by 2020 if Kansas City officials have their way. In a note to the American Planning Association, Kansas City chief innovation officer Bob Bennett shared the city’s “three pillars” of its bid for a $50 million transportation award. The note details Kansas City’s pitch for…

    Hack Kansas City

    Civically-minded techies aim to ‘Hack Kansas City’

    By Tommy Felts | June 2, 2016

    Tech startups often get a bad wrap for churning out impractical gizmos. It’s not hard to see why when a search of the app store turns up hundreds of applications that all turn on your phone’s flashlight, and even more knockoffs of a popular angry, bird-bombing game. To put techie minds to a more magnanimous…