LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka
August 29, 2025 | Austin Barnes
On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.
From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.
Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.
Listen to a teaser below or click here for the full podcast episode.
Featured Business

2025 Startups to Watch
stats here
Related Posts on Startland News
New Kansas City incubator focuses on energy startups
Kansas City now has a new sandbox to play in. Digital Sandbox KC on Tuesday announced the launch of Energy Sandbox. Similar to Digital Sandbox, Energy Sandbox aims to provide proof-of-concept resources to early-stage entrepreneurs — but this time, it will be for startups in the energy sector, rather than tech. Energy Sandbox will partner…
A festival of creativity, the Kansas City Maker Faire inspires yet again
The Kansas City Maker Faire affords an amalgam of ingenuity, nerdom and unbridled creativity What do I mean? Let me paint a picture of the first 20 minutes I spent moseying through Union Station. I waited in line for coffee with Start Wars villain Kylo Ren (ironically he enjoyed a light roast). An affectionate hippogriff nuzzled my…
Video: The Kansas City Developers Conference ‘is blowing up’
The Kansas City Developers Conference on Friday wrapped up its week of connecting techies with one another and some of the biggest ideas in technology. Jon Mills, co-director of the KCDC, and Alice Anderson, an attendee at the conference, join us for this video.
Technologists discuss what developers should be learning now
What’s the most-asked question at the Kansas City Developers Conference? According to conference organizers, it’s “What should I be learning now?” To help answer the query, Startland News curated a panel of experienced software developers, moderated by editor-in-chief Bobby Burch. Among many nuggets of information from panelists, priority No. 1 needs to be Javascript, according…

