LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka

August 29, 2025  |  Austin Barnes

Barry McDonogh, CEO at Hinalea Imaging, center, shares a laugh with fellow Plug and Play Topeka cohort members on stage during the accelerator's Expo Day; photo by Nikki Overfelt Chifalu, Startland News

On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.

Barry McDonogh, Hinalea Imaging; photo by Austin Barnes, Startland News

From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.

Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.

Listen to a teaser below or click here for the full podcast episode.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

2025 Startups to Watch

    stats here

    Related Posts on Startland News

    With traction in tow, Super Dispatch is a model ‘lean startup’

    By Tommy Felts | August 30, 2016

    Super Dispatch began like every tech startup: with a good idea. But as founder Bek Abdullayev will tell you, it takes more than that to be successful. In 2013, Abdullayev founded Super Dispatch, a software-as-a-service platform for the trucking industry intended to eliminate paperwork. Super Dispatch streamlines the communication of documents between truckers and their…

    urban farming guys

    ‘Makerspace in the ‘Hood’ wants to smother poverty and crime with creativity

    By Tommy Felts | August 29, 2016

    Every successful entrepreneur is born with a seed of opportunity. It is impossible for one person to be successful on their own; whether you extend gratitude to your family for their support, your university for its resources, or the angel investor who believed in you when nobody else did. Now imagine you grew up in…

    Joni Cobb

    Pipeline Entrepreneurs accepting applicants for 2017 fellowship

    By Tommy Felts | August 26, 2016

    Ahead of its first adventure abroad, Pipeline Entrepreneurs is accepting applications for its fellowship program that not only affords entrepreneurial education but also a network of powerful business leaders. The 2017 class will mark the organization’s 11th-annual program in which Pipeline accepts at least 10 entrepreneurs from the around the region to participate in a…

    KC-made card game Mixtape makes a ‘soundtrack for your life’

    By Tommy Felts | August 26, 2016

    If your life was a movie, what song would you play in the background? A fast paced techno montage? A jazzy love story? Perhaps a dreary ballad? Regardless of the tune, music is intimately connected with the special moments in life, according to Joel Johnson, who’s set out to prove that with Mixtape, a board…