LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka
August 29, 2025 | Austin Barnes
On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.
From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.
Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.
Listen to a teaser below or click here for the full podcast episode.
Featured Business

2025 Startups to Watch
stats here
Related Posts on Startland News
KC’s ‘Horn Doctor’ handcrafts jazz preservation, keeping soul, tradition alive on Vine Street
Across the historic intersection at Kansas City’s 12th and Vine streets, B.A.C. Musical Instruments operates as one of the few remaining American factories handcrafting professional brass instruments. “This is where all the musicians would hang out back in the day,” said founder Mike “Horn Doctor” Corrigan, gesturing toward the Paseo sunken garden beside his shop.…
Autotech startup revs after patent stall; signature tech removes emissions, waste from diesel logistics
Fresh fuel is pumping into NORDEF after the Kansas City autotech company finally received patent approval for its signature product, co-founder William Walls said, pushing the pedal on its mission to disrupt the automotive fluid industry. Four years after applying for a provisional patent for its technology to produce diesel exhaust fluid on-demand — and…
rOOTS KC grows into third location, planting shop in River Market ahead of World Cup
Initially setting its roots as a pop-up plant shop in 2020, Dee Ferguson’s leafy business has grown to three Kansas City locations. The secret is in the soil, she said, describing a strategy for cultivating customers through free, evergreen plant care support and “community-rooted spirit.” “2025 has been a difficult year for all of retail,”…
Summer funding pushes CarePilot to team hires, AI accolades, healthtech product launch
Fresh off its summer capital infusion, a Kansas City-built AI startup that helps doctors focus on patients instead of administrative tasks is earning industry recognition and dropping another new product, said Joseph Tutera, sharing credit for the milestones with behind-the-scenes talent. “We have a young team and they don’t have the encumbrance of a prior…

