LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka
August 29, 2025 | Austin Barnes
On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.
From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.
Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.
Listen to a teaser below or click here for the full podcast episode.
Featured Business

2025 Startups to Watch
stats here
Related Posts on Startland News
In KC visit, former Infusionsoft CMO delivers lessons on focus
An entrepreneur’s ability to focus is her single largest bellwether of success. At least according to Greg Head, the former CMO of Infusionsoft. Head — a 30-year veteran of the software industry — now spends his days consulting ambitious executives in growing companies on that five letter word: focus. Head on Thursday visited Kansas City…
Mental health startup StartTalking announces partnership with QuikTrip
Editor’s note: In response to readers’ desire for quick-hitting stories, Startland News is launching a new segment, “News Flash,” to enable more coverage. Let us know what you think! Lenexa-based StartTalking has announced a pilot partnership with QuikTrip that will make its service available to all 3,000 QuikTrip employees in the Kansas City area.…
Skeleton of the Missouri Innovation Campus is now complete
Editor’s note: In response to readers’ desire for quick-hitting stories, Startland News is launching a new segment, “News Flash,” to enable more coverage. Let us know what you think! A huge facility that’s dedicated to filling an area employment gap by educating area high school students with technology courses is beginning to take shape.…

