LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka
August 29, 2025 | Austin Barnes
On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.
From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.
Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.
Listen to a teaser below or click here for the full podcast episode.
Featured Business

2025 Startups to Watch
stats here
Related Posts on Startland News
Firebrand Ventures partners with UMKC to cultivate entrepreneurs
Firebrand Ventures has partnered with the University of Missouri-Kansas City to help local startup entrepreneurs. As part of the agreement, the Kansas City-based fund will offer graduates of UMKC’s E-Scholars program an opportunity to receive an investment from Firebrand starting in 2017. Housed under UMKC’s Regnier Institute for Entrepreneurship and Innovation (RIEI), E-Scholars offers students…
Experts weigh in: Why do StartupNames Alwayz Loook Lyke Dis?
At times, it seems like startups are waging war on the English language. From merged words to missing vowels to what appears to onomatopoeia, startup names can be as creative as they are baffling. “It’s almost as if everyone is rebelling against Webster’s dictionary,” said Anita Newton, vice president of marketing at AdParlor. So, what’s…
Events Preview: KC Women in Tech, Lean Lab Happy Hour
There are a plethora of entrepreneurial events hosted in Kansas City on a weekly basis. Whether you’re an entrepreneur, investor, supporter, or curious community member — we recommend these upcoming events for you. Weekly Events Preview Winning Federal Research Grants When: Jan. 18, 11:30 a.m. – 2:00 p.m. Where: UMKC SBTDC This introductory seminar explains how…

