LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka
August 29, 2025 | Austin Barnes
On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.
From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.
Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.
Listen to a teaser below or click here for the full podcast episode.
Featured Business

2025 Startups to Watch
stats here
Related Posts on Startland News
Roasterie founder Danny O’Neill takes historical look on Midwest coffee culture
Editor’s note: In partnership with the KC Greats podcast, hosted by Scott Parman, Startland News hopes to offer its audience more avenues to learn about entrepreneurs in Kansas City. Opinions expressed in this commentary are the author’s alone. In this episode, Roasterie founder and CEO Danny O’Neill answers the question: Why coffee? In the early…
Jeff Shackelford: Here’s how to land Digital Sandbox funding
When it comes to pitching their startups, most Kansas Citians err on the side of selling themselves short. At least that’s what the Digital Sandbox KC’s Jeff Shackelford told a crowd Tuesday at an event helping community members who are interested in pitching to the incubator-style program. Launched in 2013, Digital Sandbox has supported a…
The education system is broken — these Kansas Citians want to fix it
As you may remember or have experienced with your own child, there seems to come a point in one’s educational journey where kids ask themselves — what’s the point? The answer has always been, so that you can get good grades, to get into a good college to then get a good job. The problem with…
What’s Kansas City doing at SXSW 2017 this year?
March is about to get weird. Startland News is once again returning to the weirdness of Austin, Texas, for the annual insanity that is the SXSW Conference. Like last year, we’ll be venturing to the Lone Star State to report on the Kansas City contingent at arguably the nation’s top conference for innovative ideas: South-by-Southwest…

