LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka
August 29, 2025 | Austin Barnes
On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.
From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.
Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.
Listen to a teaser below or click here for the full podcast episode.
Featured Business

2025 Startups to Watch
stats here
Related Posts on Startland News
Steve Case to KC entrepreneurs, investors: You can’t sit back now
To nudge more Kansas Citians off of the sidelines and into its budding entrepreneurial ecosystem, former AOL founder Steve Case spoke Friday to a group of local investors at a luncheon. KCRise Fund managing director Darcy Howe hosted a fireside chat with Case for a crowd of investors, potential investors and entrepreneurs. Case told the…
Ginsburg: Fundamental — but routinely botched — elements of a winning pitch
Editor’s note: A five-year mentor at UMKC’s Regnier Institute for Entrepreneurship and Innovation, Byron Ginsburg has heard and counseled many entrepreneurial pitches as an attendee and a judge. His current UMKC mentees, Emily Moon and Kelsey Carlstedt of By Grace Design, won first place and $20,000 in the 2017 Regnier Venture Creation Challenge. While…
Events Preview: Sprint Accelerator Demo Day, TechHire KC
There are a plethora of entrepreneurial events hosted in Kansas City on a weekly basis. Whether you’re an entrepreneur, investor, supporter, or curious community member — we recommend these upcoming events for you. Are you hosting a relevant community event? Feel free to add it to the FWD/KC calendar for increased exposure. Once your event…
Sustainable River Market development project booking tenants with virtual reality tours
Jonathan Arnold believes that choosing quality over quantity doesn’t have to break the bank. In fact, he said it makes great business sense. Arnold, principal at Arnold Development Group, is working to transform modern real estate development with a more sustainable future. “At its heart, sustainable development means doing more with less,” Arnold said.…

