LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka

August 29, 2025  |  Austin Barnes

Barry McDonogh, CEO at Hinalea Imaging, center, shares a laugh with fellow Plug and Play Topeka cohort members on stage during the accelerator's Expo Day; photo by Nikki Overfelt Chifalu, Startland News

On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.

Barry McDonogh, Hinalea Imaging; photo by Austin Barnes, Startland News

From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.

Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.

Listen to a teaser below or click here for the full podcast episode.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

2025 Startups to Watch

    stats here

    Related Posts on Startland News

    Focused on KC, the Lean Lab welcomes five new ed tech startups

    By Tommy Felts | July 11, 2017

    The Lean Lab, a Kansas City-based education tech accelerator, is returning for its fourth year with a new approach that aims to be more community focused and sophisticated. During a Tuesday event, the Lean Lab announced the five new startups in its 2017 cohort at a breakfast at the recently renovated Corrigan Station. Katie Boody,…

    Innovation coach Diana Kander: Failure is an option

    By Tommy Felts | July 11, 2017

    Editor’s note: The opinions expressed in this commentary are the author’s alone. Yes, you could fail, and it would be embarrassing. People would talk about it. People you know. But let’s be honest, they’re only trying to reassure themselves about the risk-averse choices they’ve made. Yes, you could fail, and it could get you fired. I’m…

    Smart City update: Living Lab set to launch, TV show may highlight KC innovation

    By Tommy Felts | July 11, 2017

    Bob Bennett, chief innovation officer at the City of Kansas City, Mo., said Kansas City has championed itself as a leader in big data and smart city tech for years now. But now the city is reaching an inflection point to leverage the data at a significant scale, he said. “The bottom line is that…

    Anywhere Cup Holder

    From homelessness to national TV, Fishing Caddy founder to appear on ABC

    By Tommy Felts | July 10, 2017

    The Fishing Caddy has reeled in a big opportunity with a national television show that will feature its device making anglers’ pursuits a bit easier. On July 16, Fishing Caddy founder Joe Pippins will hop on Steve Harvey’s Funderdome, an ABC show in which inventors compete for cash to help accelerate their businesses. The Fishing Caddy…