LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka

August 29, 2025  |  Austin Barnes

Barry McDonogh, CEO at Hinalea Imaging, center, shares a laugh with fellow Plug and Play Topeka cohort members on stage during the accelerator's Expo Day; photo by Nikki Overfelt Chifalu, Startland News

On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.

Barry McDonogh, Hinalea Imaging; photo by Austin Barnes, Startland News

From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.

Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.

Listen to a teaser below or click here for the full podcast episode.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

2025 Startups to Watch

    stats here

    Related Posts on Startland News

    Kansas City Crossroads District

    Pure Pitch Rally palms $20K to KC startups

    By Tommy Felts | August 1, 2017

    Kansas City already has the right lineup for its own tech rally, Karen Fenaroli said. “We have the investors, we have the start-up talent,” Fenaroli, founder of Fenaroli & Associates and organizer of Pure Pitch Rally, said.  A pitch competition next month attempts to connect the two, offering winning entrepreneurs an opportunity to nab $1,000…

    Strawberry Swing

    Indie craft, maker fair Strawberry Swing returning Sunday with KC love

    By Tommy Felts | August 1, 2017

    One of the largest indie craft fairs in the Midwest is expected to draw thousands of Kansas Citians to discover local makers and creators. Strawberry Swing’s summer event, set for Sunday at the Nelson-Atkins Museum of Art lawn, aims to showcase vendors from Kansas City, as well as parts of Arkansas, Iowa, Oklahoma and more.…

    ‘Software is eating the world,’ LaunchCode instructor appeals to aspiring techies

    By Tommy Felts | August 1, 2017

    Ambitious techies in the Kansas City area might soon have an opportunity to realize their aspirations with a course coming soon from the nonprofit LaunchCode. Based in St. Louis but with an office in Kansas City, LaunchCode aims to grow the tech workforce of select communities by offering programs to educate those eyeing a career…

    Events Preview: Gigabit City Summit, Celebrate entrepreneurs

    By Tommy Felts | July 31, 2017

    There are a plethora of entrepreneurial events hosted in Kansas City on a weekly basis. Whether you’re an entrepreneur, investor, supporter, or curious community member — we recommend these upcoming events for you. Are you hosting a relevant community event? Feel free to add it to the FWD/KC calendar for increased exposure. Once your event…