LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka
August 29, 2025 | Austin Barnes
On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.
From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.
Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.
Listen to a teaser below or click here for the full podcast episode.
Featured Business

2025 Startups to Watch
stats here
Related Posts on Startland News
Gigabit City Summit shines national spotlight on KC Smart City
Showcasing Kansas City’s success is a key part of establishing the city as a thought leader in smart city development, Aaron Deacon said. Last week’s third annual Gigabit City Summit gathered more than 300 attendees — representing municipalities large and small, including city officials, economic development specialists, community builders and entrepreneurs — at Plexpod: Westport…
Events Preview: Conquer for Good Connect, KC Coworking Day
There are a plethora of entrepreneurial events hosted in Kansas City on a weekly basis. Whether you’re an entrepreneur, investor, supporter, or curious community member — we recommend these upcoming events for you. Are you hosting a relevant community event? Feel free to add it to the FWD/KC calendar for increased exposure. Once your event…
Kansas City Startup Foundation and CEED merge, receive $1M donation
Increasing its ongoing support of entrepreneurs, Affinity Worldwide has donated $1 million to the Kansas City Startup Foundation (KCSF), a nonprofit championing and connecting the local startup ecosystem. As part of the donation, Kansas City-based Affinity is also donating ownership of the Center for Entrepreneurial Ecosystem Development (CEED) — the parent organization of Startland News…

