LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka

August 29, 2025  |  Austin Barnes

Barry McDonogh, CEO at Hinalea Imaging, center, shares a laugh with fellow Plug and Play Topeka cohort members on stage during the accelerator's Expo Day; photo by Nikki Overfelt Chifalu, Startland News

On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.

Barry McDonogh, Hinalea Imaging; photo by Austin Barnes, Startland News

From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.

Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.

Listen to a teaser below or click here for the full podcast episode.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

2025 Startups to Watch

    stats here

    Related Posts on Startland News

    Techstars Spotlight: Startup hopes to bridge teacher-school gap

    By Tommy Felts | August 23, 2017

    Matching best-fit teachers to school districts can be challenging, Michael Barnes said. Serving nearly three years as a district talent manager at Austin Achieve public schools, in Austin, Texas, Barnes felt a lot of pressure to make the right decisions for students. “Oftentimes I would stay up until 2 a.m., wishing I had better teachers…

    Lindsey Roy, TEDxKC

    5 TEDxKC perspectives on navigating life’s next disruptions

    By Tommy Felts | August 23, 2017

    What’s the greatest threat to humanity? Self obsession? Artificial intelligence? Resentment? Depends on your perspective. An eclectic group of TEDxKC presenters gathered Friday at the Kauffman Center of Performing Arts to share their expertise on how art, philosophy, technology, individual experiences and even interpersonal relationships shape the perspectives through which people see the reality around…

    Shantanu Bala, TEDxKC

    TEDxKC speaker Shantanu Bala: Tech moves communication beyond words

    By Tommy Felts | August 23, 2017

    Editor’s note: Startland News is exploring a few of the most impactful quotes from speakers at Friday’s TEDxKC event at the Kauffman Center for the Performing Arts. “The blind cannot only lead the blind, but lead any of us who can see to experiences that we’ve never seen before.” — Shantanu Bala Think about the…

    Robert Hernandez, TEDxKC

    TEDxKC speaker Robert Hernandez: Future of fake is already upon us

    By Tommy Felts | August 23, 2017

    Editor’s note: Startland News is exploring a few of the most impactful quotes from speakers at Friday’s TEDxKC event at the Kauffman Center for the Performing Arts. “We can be persuaded by what we see, even though we know it’s fake.” — Robert Hernandez Prepare for disruption like you’ve never seen before, Robert Hernandez warned media…