LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka
August 29, 2025 | Austin Barnes
On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.
Barry McDonogh, Hinalea Imaging; photo by Austin Barnes, Startland News
From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.
Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.
Listen to a teaser below or click here for the full podcast episode.
Featured Business
2025 Startups to Watch
stats here
Related Posts on Startland News
2017 Under the Radar: TradeLanes eyes Midwestern Ag as future clients
Editor’s note: Startland News picked 10 early-stage firms to spotlight for its annual Under the Radar startups list. The following is one of 2017’s companies. To view the full list, click here. A recent graduate of the 2017 Sprint Accelerator program, TradeLanes is a newbie in Kansas City and showing significant movement. The TradeLanes platform…
Introducing 2017’s Top 10 Under-the-Radar startups in Kansas City
Whether they’re intentionally lying low or just working too hard to stop and share their stories, Kansas City is full of inconspicuous innovators. Consider this list of 10 firms as a spotlight into the shadows of promising, but little-known Kansas City startups. As we stated in last year’s list, “under the radar” is a relative…
2017 Under the Radar: Venture360 powers globe-spanning investment
Editor’s note: Startland News picked 10 early-stage firms to spotlight for its annual Under the Radar startups list. The following is one of 2017’s companies. To view the full list, click here. Four billion dollars. It’s a massive hunk of investment change spread across the globe through 4,000 transactions tracked on Venture360’s platform. The Kansas…
2017 Under the Radar: Dunami filters out noise to find influencers
Editor’s note: Startland News picked 10 early-stage firms to spotlight for its annual Under the Radar startups list. The following is one of 2017’s companies. To view the full list, click here. Who really matters? For a businesses, the answer can be key in refining focus and needed action, as well as managing resources. Overland…