LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka

August 29, 2025  |  Austin Barnes

Barry McDonogh, CEO at Hinalea Imaging, center, shares a laugh with fellow Plug and Play Topeka cohort members on stage during the accelerator's Expo Day; photo by Nikki Overfelt Chifalu, Startland News

On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.

Barry McDonogh, Hinalea Imaging; photo by Austin Barnes, Startland News

From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.

Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.

Listen to a teaser below or click here for the full podcast episode.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

2025 Startups to Watch

    stats here

    Related Posts on Startland News

    Events Preview: How to pitch to the Sandbox, KU Big Data workshop

    By Tommy Felts | September 25, 2017

    There are a plethora of entrepreneurial events hosted in Kansas City on a weekly basis. Whether you’re an entrepreneur, investor, supporter, or curious community member — we recommend these upcoming events for you. Are you hosting a relevant community event? Add it to the KCSourceLink Calendar for increased exposure. Email info@kcsourcelink.com for assistance. Bloch Ideation…

    John Fein

    Eyeing Midwest startups, Firebrand Ventures adds to advisory board

    By Tommy Felts | September 22, 2017

    A Kansas City-based venture fund announced the addition of another distinguished advisory board member. Joining the team alongside Techstars CEO David Cohen, Kansas Citian Keith Harrington, who’s the managing director for Novel Growth Partners, and Brian McClendon, former Uber vice president of maps, Tom Ball is expected to bring his Austin-based investor experience to  Firebrand Ventures. …

    Gerald Smith

    KCultivator: Plexpod founder Gerald Smith on Internet trolls, anti-gravity machines, man crush

    By Tommy Felts | September 22, 2017

    Editor’s note: KCultivators is a lighthearted profile series to highlight people who are meaningfully enriching Kansas City’s entrepreneurial ecosystem. Check out our features on innovation coach Diana Kander, Victor & Penny’s Erin McGrane, SEED Law’s Adrienne Haynes, Code Koalas’ Robert Manigold, Prep-KC CEO Susan Wally and community builder Donald Carter. Plexpod is more than a shared…

    Heather Spalding and Joel Teply, co-founders of Cambrian

    LaunchKC $100K winner Cambrian Tech taking simple idea to new reality

    By Tommy Felts | September 21, 2017

    After winning LaunchKC’s grand prize — $100,000 — Cambrian Tech has its virtual eyes on another prize: total interior home transformation. “The goal is to open your phone, walk around and visualize any project you may consider doing,” co-founder Joel Teply said. “From walls, countertops, backsplashes, flooring, cabinetry, appliances, hardware and landscaping.” DIY tech presents…