LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka
August 29, 2025 | Austin Barnes
On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.
From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.
Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.
Listen to a teaser below or click here for the full podcast episode.
Featured Business

2025 Startups to Watch
stats here
Related Posts on Startland News
Startland’s 2017 Made in Kansas City Gift Guide: Apparel and Accessories
Startland News presents its annual Made in Kansas City Gift Guide. Check out selections from the KC Apparel and Accessories category below. Have more ideas? Leave them for readers in the comments below. Wooden Bow Tie — $40 and up Know someone tired of struggling to get their bow tie pulled and plumped just right?…
Startland’s 2017 Made in Kansas City Gift Guide: Experiences in Kansas City
Startland News presents its annual Made in Kansas City Gift Guide. Check out selections from the KC Experiences category below. Have more ideas? Leave them for readers in the comments below. RoKC Passes – $15 for a single day pass More than 15,000 square feet of climbing walls and routes up to 40 feet high…
Startland News’ 2017 Made in Kansas City Gift Guide
As a community publication, you could probably guess that Startland News loves its hometown. At the core of what we do and who we are, Startland exists to highlight the creatives, makers, builders and innovators that are putting money, heart and soul into their work. That’s why we’re excited to present to you this 2017…

