LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka
August 29, 2025 | Austin Barnes
On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.
Barry McDonogh, Hinalea Imaging; photo by Austin Barnes, Startland News
From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.
Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.
Listen to a teaser below or click here for the full podcast episode.
Austin Barnes
Austin is a growth-focused business strategist with deep roots in media and storytelling. As executive editor, he leads Startland’s revenue generation, partnership strategy, and market expansion— aligning mission-driven journalism with scalable business models.
With over a decade of experience spanning media, brand development, and strategic communications, Austin has helped grow Startland’s reach beyond Kansas City, launching new monetization efforts and driving engagement with more than 700,000 readers each year. His work bridges entrepreneurship, innovation, and sustainable growth —positioning Startland as a national model for community-centered media.
