MOSourceLink adds startup founder as new ‘Network Convener’ to rally ESOs, entrepreneurs

August 27, 2025  |  Startland News Staff

Adam Larson, Network Convener for MOSourceLink; photo courtesy of MOSourceLink

A newly-created role is expected to help strengthen connections between entrepreneur support organizations across the state and promote the wealth of resources available to Missouri’s entrepreneurs.

Adam Larson — founder of Decimal Projects, CEO of Catnip Budz Gourmet Catnip, and former program coordinator at Regnier Institute for Entrepreneurship and Innovation at UMKC — moves to MOSourceLink and KCSourceLink through the position.

“I’m incredibly grateful to join this team,” said Larson. “Supporting entrepreneurs is my ‘Why?’ I get so much energy from working with founders.”

“Witnessing their drive, their mission, their progress: that’s what motivates me more than anything else,” he continued. “I can’t explain how much it would have meant to have a resource like MOSourceLink when I started my first business at 16. If you’re an early-stage founder seeking startup support or a more mature company with unique business challenges, consider contacting MOSourceLink and KCSourceLink; I think you’ll be glad you did.”

As Network Convener, Larson leads efforts to bring ESOs together, creating opportunities for:

  • Connection — fostering collaboration across the state’s entrepreneurial ecosystem.
  • Professional Development — providing learning and growth opportunities for organizations that support entrepreneurs.
  • Visibility — elevating and promoting the programs and services ESOs offer to entrepreneurs statewide.

He’s also expected to work one-on-one with entrepreneurs across Missouri as a “Network Navigator — helping to connect business owners to more than 600 resources statewide, ensuring that entrepreneurs at every stage can access the support they need to start, grow and succeed.

“We are thrilled to have Adam join our team,” said Becca Castro, senior director of Regional Ecosystem Development at the UMKC Innovation Center. “He brings a unique perspective as both an entrepreneur and a connector of people, which will strengthen our efforts to support small businesses across Missouri. Adam will travel across the state to meet with entrepreneur support organizations and business owners—if you’d like to connect with him, please reach out. We want to ensure every entrepreneur knows about and has access to the incredible resources available to help them succeed.”

Larson founded Decimal Projects which creates cost effective Airtable databases for small businesses and nonprofits who need organized data. This summer, he also took on Catnip Budz Gourmet Catnip, a second-generation, Missouri-based business that produces high potency, pesticide free catnip and durable, handmade cat toys.

Click here to book a meeting with Larson or request a Personal Action Plan.

Network Navigator Rebecca TenHulzen joins Larson at MOSourceLink to provide entrepreneur-focused resources, where she serves Trenton, Missouri, and surrounding counties.

Working at the Green Hills Regional Planning Commission, TenHulzen provides hands-on guidance and connects local founders to the resources, partners and systems that fuel sustainable growth. She brings experience in business development and community-driven economic growth. TenHulzen is available online to book a meeting.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

2025 Startups to Watch

    stats here

    Related Posts on Startland News

    LISTEN: How this musician-turned-startup veteran is scaling with a Kansas assist

    By Tommy Felts | August 5, 2025

    Startland News opens its new Plug and Play Topeka founder podcast series with a startup that’s making recovery easier — one pup at a time. Meet Medipups, a company combining canine compassion with real innovation in animal health, and its co-founder Sebastian Doyle. Recorded live at the Plug and Play Animal Health & AgTech Expo…

    Kansas company beefs up natural qualities of meat, tallow with tech, not enhancements

    By Tommy Felts | August 5, 2025

    Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro.  WAKEENEY, Kan. — Plainview Beef is more than just a name for the western Kansas direct-to-consumer company, CEO Gabe Orr shared. It’s a nod to a mission rooted as much in…

    Radar’s new pitch: How this Kansas sports tech startup spins data into speedier fastballs 

    By Tommy Felts | August 1, 2025

    When speed is the name of the game, data can be nearly as important as talent, said Jarrod Nichols, emphasizing the role his startup’s radar technology can play in helping baseball and softball athletes measure fastball performance, improve their stats, and swing for the fences. “Pitch speed has been captured since the early ’70s,” said…

    Sacred sips: Alcohol-free bar on 39th Street creates healing space where ‘every drink is medicine’

    By Tommy Felts | July 31, 2025

    Editor’s note: The following story was published by The Kansas City Defender, a nonprofit Black newsroom producing news, mutual aid and digital tools to keep Kansas City’s Black community informed and organized. Click here to read the original story or here to sign up for The Kansas City Defender’s email newsletter. In a neighborhood built to keep them…