MOSourceLink adds startup founder as new ‘Network Convener’ to rally ESOs, entrepreneurs

August 27, 2025  |  Startland News Staff

Adam Larson, Network Convener for MOSourceLink; photo courtesy of MOSourceLink

A newly-created role is expected to help strengthen connections between entrepreneur support organizations across the state and promote the wealth of resources available to Missouri’s entrepreneurs.

Adam Larson — founder of Decimal Projects, CEO of Catnip Budz Gourmet Catnip, and former program coordinator at Regnier Institute for Entrepreneurship and Innovation at UMKC — moves to MOSourceLink and KCSourceLink through the position.

“I’m incredibly grateful to join this team,” said Larson. “Supporting entrepreneurs is my ‘Why?’ I get so much energy from working with founders.”

“Witnessing their drive, their mission, their progress: that’s what motivates me more than anything else,” he continued. “I can’t explain how much it would have meant to have a resource like MOSourceLink when I started my first business at 16. If you’re an early-stage founder seeking startup support or a more mature company with unique business challenges, consider contacting MOSourceLink and KCSourceLink; I think you’ll be glad you did.”

As Network Convener, Larson leads efforts to bring ESOs together, creating opportunities for:

  • Connection — fostering collaboration across the state’s entrepreneurial ecosystem.
  • Professional Development — providing learning and growth opportunities for organizations that support entrepreneurs.
  • Visibility — elevating and promoting the programs and services ESOs offer to entrepreneurs statewide.

He’s also expected to work one-on-one with entrepreneurs across Missouri as a “Network Navigator — helping to connect business owners to more than 600 resources statewide, ensuring that entrepreneurs at every stage can access the support they need to start, grow and succeed.

“We are thrilled to have Adam join our team,” said Becca Castro, senior director of Regional Ecosystem Development at the UMKC Innovation Center. “He brings a unique perspective as both an entrepreneur and a connector of people, which will strengthen our efforts to support small businesses across Missouri. Adam will travel across the state to meet with entrepreneur support organizations and business owners—if you’d like to connect with him, please reach out. We want to ensure every entrepreneur knows about and has access to the incredible resources available to help them succeed.”

Larson founded Decimal Projects which creates cost effective Airtable databases for small businesses and nonprofits who need organized data. This summer, he also took on Catnip Budz Gourmet Catnip, a second-generation, Missouri-based business that produces high potency, pesticide free catnip and durable, handmade cat toys.

Click here to book a meeting with Larson or request a Personal Action Plan.

Network Navigator Rebecca TenHulzen joins Larson at MOSourceLink to provide entrepreneur-focused resources, where she serves Trenton, Missouri, and surrounding counties.

Working at the Green Hills Regional Planning Commission, TenHulzen provides hands-on guidance and connects local founders to the resources, partners and systems that fuel sustainable growth. She brings experience in business development and community-driven economic growth. TenHulzen is available online to book a meeting.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

2025 Startups to Watch

    stats here

    Related Posts on Startland News

    Roo-Up with pulled pork or bite into Big Salvy: Ding Dong Dogs debuts at KC Streetcar’s mouthwatering last stop

    By Tommy Felts | September 10, 2025

    Matt McLain longed for the hot dogs he grew up eating as a young baseball fan in Chicago. His just-off-the-roller, quick-serve hot dog restaurant near UMKC and the extended KC Streetcar line squirts a dinger of nostalgia in an emerging destination known for elevated fare. It’s an opportunity McLain relishes, the Ding Dong Dogs owner…

    Beach volleyball heavyweights, Olympians hitting KC sand for George Brett showdown

    By Tommy Felts | September 9, 2025

    Serial entrepreneur Lance Windholz hopes a high-profile weekend beach volleyball tournament — showcasing 24 professional players, including seven Olympians — will encourage more Kansas City athletes and enthusiasts to dig the sport he loves. The George Brett 4v4 Volleyball Showdown arrives Saturday, Sept. 13, at Shawnee Mission Beach Volleyball. Two amateur teams are set to compete…

    KC-built AI command center helps businesses gain superpowers without losing their tech stack

    By Tommy Felts | September 9, 2025

    First envisioned as an AI-powered agent built to streamline operations at Kansas City-based Plexpod’s coworking spaces, Intuidy has evolved into its own operating system; one that is transforming the way companies operate, co-founder Grayson Smith said. Vantage — Intuidy’s flagship platform launched in early 2024 with the help of Smith’s brother, Gentry — is a…

    Peek inside: This new coworking space on Troost opens doors to belonging (and a rooftop view)

    By Tommy Felts | September 9, 2025

    A search for new office space turned into a bigger opportunity to connect for founder Jeff Wagner, who launched Belong Space as a coworking community within a resurgent hub along Troost. Its mission is in the name. “It’s very difficult to find office space that’s in a qualified HUBZone neighborhood,” said Wagner, founder and CEO…