MOSourceLink adds startup founder as new ‘Network Convener’ to rally ESOs, entrepreneurs

August 27, 2025  |  Startland News Staff

Adam Larson, Network Convener for MOSourceLink; photo courtesy of MOSourceLink

A newly-created role is expected to help strengthen connections between entrepreneur support organizations across the state and promote the wealth of resources available to Missouri’s entrepreneurs.

Adam Larson — founder of Decimal Projects, CEO of Catnip Budz Gourmet Catnip, and former program coordinator at Regnier Institute for Entrepreneurship and Innovation at UMKC — moves to MOSourceLink and KCSourceLink through the position.

“I’m incredibly grateful to join this team,” said Larson. “Supporting entrepreneurs is my ‘Why?’ I get so much energy from working with founders.”

“Witnessing their drive, their mission, their progress: that’s what motivates me more than anything else,” he continued. “I can’t explain how much it would have meant to have a resource like MOSourceLink when I started my first business at 16. If you’re an early-stage founder seeking startup support or a more mature company with unique business challenges, consider contacting MOSourceLink and KCSourceLink; I think you’ll be glad you did.”

As Network Convener, Larson leads efforts to bring ESOs together, creating opportunities for:

  • Connection — fostering collaboration across the state’s entrepreneurial ecosystem.
  • Professional Development — providing learning and growth opportunities for organizations that support entrepreneurs.
  • Visibility — elevating and promoting the programs and services ESOs offer to entrepreneurs statewide.

He’s also expected to work one-on-one with entrepreneurs across Missouri as a “Network Navigator — helping to connect business owners to more than 600 resources statewide, ensuring that entrepreneurs at every stage can access the support they need to start, grow and succeed.

“We are thrilled to have Adam join our team,” said Becca Castro, senior director of Regional Ecosystem Development at the UMKC Innovation Center. “He brings a unique perspective as both an entrepreneur and a connector of people, which will strengthen our efforts to support small businesses across Missouri. Adam will travel across the state to meet with entrepreneur support organizations and business owners—if you’d like to connect with him, please reach out. We want to ensure every entrepreneur knows about and has access to the incredible resources available to help them succeed.”

Larson founded Decimal Projects which creates cost effective Airtable databases for small businesses and nonprofits who need organized data. This summer, he also took on Catnip Budz Gourmet Catnip, a second-generation, Missouri-based business that produces high potency, pesticide free catnip and durable, handmade cat toys.

Click here to book a meeting with Larson or request a Personal Action Plan.

Network Navigator Rebecca TenHulzen joins Larson at MOSourceLink to provide entrepreneur-focused resources, where she serves Trenton, Missouri, and surrounding counties.

Working at the Green Hills Regional Planning Commission, TenHulzen provides hands-on guidance and connects local founders to the resources, partners and systems that fuel sustainable growth. She brings experience in business development and community-driven economic growth. TenHulzen is available online to book a meeting.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

2025 Startups to Watch

    stats here

    Related Posts on Startland News

    WeWork closing Corrigan Station, once a core hub for Kansas City’s startup community

    By Tommy Felts | March 22, 2024

    Coworking giant WeWork on Thursday confirmed the planned closure of its Corrigan Station location in Kansas City — a space once closely intertwined with the local startup scene and its flourishing culture of innovation. “As part of WeWork’s strategic restructuring efforts, we have made the difficult decision to end our operations at Corrigan Station,” a…

    Starting a business in KCMO is too expensive, study says; here’s how the city can cut those costs

    By Tommy Felts | March 21, 2024

    Entrepreneurs in Kansas City, Missouri, face a higher cost of entry to the world of small business than their peers in St. Louis — or even just across the state line in Kansas City, Kansas, said Jennifer McDonald. “We look at things like how expensive it is to start a business, how complicated it is,…

    Royals’ pitch for a Crossroads ballpark isn’t the first; what struck out KC’s plans for a domed downtown stadium 60 years ago?

    By Tommy Felts | March 21, 2024

    Editor’s note: This story was originally published by Kansas City PBS/Flatland, a member of the KC Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, The Kansas City Beacon, and Missouri Business Alert. Click here to read the original story. On June 27, 1967, Jackson County voters approved a $102 million general obligation bond…

    Scoring Google’s $1B data center feels like Super Bowl overtime as KC keeps notching wins, officials say

    By Tommy Felts | March 20, 2024

    Kansas City is hitting it out of the ballpark, said Mike Parson, returning from the governor’s office to the region Wednesday for yet another major economic development announcement — this time, a billion-dollar Google data center coming in 2025. “Maybe I should say, ‘You’re hitting it out of the ballpark and scoring touchdowns,” Parson, R-Missouri, told…