MOSourceLink adds startup founder as new ‘Network Convener’ to rally ESOs, entrepreneurs

August 27, 2025  |  Startland News Staff

Adam Larson, Network Convener for MOSourceLink; photo courtesy of MOSourceLink

A newly-created role is expected to help strengthen connections between entrepreneur support organizations across the state and promote the wealth of resources available to Missouri’s entrepreneurs.

Adam Larson — founder of Decimal Projects, CEO of Catnip Budz Gourmet Catnip, and former program coordinator at Regnier Institute for Entrepreneurship and Innovation at UMKC — moves to MOSourceLink and KCSourceLink through the position.

“I’m incredibly grateful to join this team,” said Larson. “Supporting entrepreneurs is my ‘Why?’ I get so much energy from working with founders.”

“Witnessing their drive, their mission, their progress: that’s what motivates me more than anything else,” he continued. “I can’t explain how much it would have meant to have a resource like MOSourceLink when I started my first business at 16. If you’re an early-stage founder seeking startup support or a more mature company with unique business challenges, consider contacting MOSourceLink and KCSourceLink; I think you’ll be glad you did.”

As Network Convener, Larson leads efforts to bring ESOs together, creating opportunities for:

  • Connection — fostering collaboration across the state’s entrepreneurial ecosystem.
  • Professional Development — providing learning and growth opportunities for organizations that support entrepreneurs.
  • Visibility — elevating and promoting the programs and services ESOs offer to entrepreneurs statewide.

He’s also expected to work one-on-one with entrepreneurs across Missouri as a “Network Navigator — helping to connect business owners to more than 600 resources statewide, ensuring that entrepreneurs at every stage can access the support they need to start, grow and succeed.

“We are thrilled to have Adam join our team,” said Becca Castro, senior director of Regional Ecosystem Development at the UMKC Innovation Center. “He brings a unique perspective as both an entrepreneur and a connector of people, which will strengthen our efforts to support small businesses across Missouri. Adam will travel across the state to meet with entrepreneur support organizations and business owners—if you’d like to connect with him, please reach out. We want to ensure every entrepreneur knows about and has access to the incredible resources available to help them succeed.”

Larson founded Decimal Projects which creates cost effective Airtable databases for small businesses and nonprofits who need organized data. This summer, he also took on Catnip Budz Gourmet Catnip, a second-generation, Missouri-based business that produces high potency, pesticide free catnip and durable, handmade cat toys.

Click here to book a meeting with Larson or request a Personal Action Plan.

Network Navigator Rebecca TenHulzen joins Larson at MOSourceLink to provide entrepreneur-focused resources, where she serves Trenton, Missouri, and surrounding counties.

Working at the Green Hills Regional Planning Commission, TenHulzen provides hands-on guidance and connects local founders to the resources, partners and systems that fuel sustainable growth. She brings experience in business development and community-driven economic growth. TenHulzen is available online to book a meeting.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

2025 Startups to Watch

    stats here

    Related Posts on Startland News

    KC2026 team hires cybersecurity, explosives expert for key World Cup ops-planning role

    By Tommy Felts | December 16, 2024

    In its latest high-profile move, the team behind Kansas City’s 2026 World Cup planning has tapped a former U.S. Secret Service special agent — notably the veteran of a years-long United Nations General Assembly assignment — to lead KC2026’s safety and security efforts. Kyle Postell already has led critical infrastructure protection efforts, conducted comprehensive vulnerability…

    How KC’s most iconic new art installation became this season’s must-have holiday ornament (plus where to find the 14-inch version flying)

    By Tommy Felts | December 14, 2024

    “On the first day of Christmas, my true love gave to me, a jazz bird in a pear tree,” sculptor Willie Cole said in a singsong voice.  The artist behind “Ornithology” — an eye-catching and newly iconic installation suspended within Kansas City International Airport since its new terminal’s debut in March 2023 — this fall…

    Ho-ho-hometeam gifts: Your guide to KC’s best sports-inspired gifts (and how to get ’em before the holidays)

    By Tommy Felts | December 14, 2024

    As a lifelong Kansas City Chiefs fan, Donnell Jamison stood by the team during the grim years when the playoffs were just a prayer and Chiefs shirts weren’t necessarily a hot holiday item, he shared. “I’m a die-hard Chiefs fan,” continued Jamison, owner of Deep Rooted, a KC streetwear brand with a brick and mortar…

    Kauffman Foundation adds chief IT officer to CEO’s cabinet; role will use tech to open access, opportunities

    By Tommy Felts | December 12, 2024

    A Kauffman Foundation tech veteran is expected to help align the organization’s technology priorities in support of its mission to reduce barriers in college access, workforce development, and entrepreneurship, said Dr. DeAngela Burns-Wallace. Donell Hammond, who joined the Ewing Marion Kauffman Foundation in 2018, has been named chief information technology officer and a member of…