MOSourceLink adds startup founder as new ‘Network Convener’ to rally ESOs, entrepreneurs
August 27, 2025 | Startland News Staff
A newly-created role is expected to help strengthen connections between entrepreneur support organizations across the state and promote the wealth of resources available to Missouri’s entrepreneurs.
Adam Larson — founder of Decimal Projects, CEO of Catnip Budz Gourmet Catnip, and former program coordinator at Regnier Institute for Entrepreneurship and Innovation at UMKC — moves to MOSourceLink and KCSourceLink through the position.
“I’m incredibly grateful to join this team,” said Larson. “Supporting entrepreneurs is my ‘Why?’ I get so much energy from working with founders.”
“Witnessing their drive, their mission, their progress: that’s what motivates me more than anything else,” he continued. “I can’t explain how much it would have meant to have a resource like MOSourceLink when I started my first business at 16. If you’re an early-stage founder seeking startup support or a more mature company with unique business challenges, consider contacting MOSourceLink and KCSourceLink; I think you’ll be glad you did.”
As Network Convener, Larson leads efforts to bring ESOs together, creating opportunities for:
- Connection — fostering collaboration across the state’s entrepreneurial ecosystem.
- Professional Development — providing learning and growth opportunities for organizations that support entrepreneurs.
- Visibility — elevating and promoting the programs and services ESOs offer to entrepreneurs statewide.
He’s also expected to work one-on-one with entrepreneurs across Missouri as a “Network Navigator — helping to connect business owners to more than 600 resources statewide, ensuring that entrepreneurs at every stage can access the support they need to start, grow and succeed.
“We are thrilled to have Adam join our team,” said Becca Castro, senior director of Regional Ecosystem Development at the UMKC Innovation Center. “He brings a unique perspective as both an entrepreneur and a connector of people, which will strengthen our efforts to support small businesses across Missouri. Adam will travel across the state to meet with entrepreneur support organizations and business owners—if you’d like to connect with him, please reach out. We want to ensure every entrepreneur knows about and has access to the incredible resources available to help them succeed.”
Larson founded Decimal Projects which creates cost effective Airtable databases for small businesses and nonprofits who need organized data. This summer, he also took on Catnip Budz Gourmet Catnip, a second-generation, Missouri-based business that produces high potency, pesticide free catnip and durable, handmade cat toys.
Click here to book a meeting with Larson or request a Personal Action Plan.
Network Navigator Rebecca TenHulzen joins Larson at MOSourceLink to provide entrepreneur-focused resources, where she serves Trenton, Missouri, and surrounding counties.
Working at the Green Hills Regional Planning Commission, TenHulzen provides hands-on guidance and connects local founders to the resources, partners and systems that fuel sustainable growth. She brings experience in business development and community-driven economic growth. TenHulzen is available online to book a meeting.
Featured Business

2025 Startups to Watch
stats here
Related Posts on Startland News
ECJC relocates office, updates brand
The Enterprise Center in Johnson County is shaking things up. The non-profit organization that connects entrepreneurs to the resources they need to grow revealed Thursday an updated website, brand identity, and new office location. “This move is the culmination of a long, strategic transition to ensure that as Kansas City’s entrepreneurial community changes, we change…
Former Sprint COO LeMay dishes on KC capital, failure
There are few people in Kansas City more connected into the area’s investor, corporate and startup community than FarmLink CEO Ron LeMay. Also now managing director of Kansas City-based OpenAir Equity Partners, LeMay frequently sees the successes and failures of the metro area’s capital landscape. The former Sprint COO recently spoke with dozens of Kansas…
RFP365 partners with Kansas City, raises $950K
On the heels of a six-figure raise, area tech firm RFP365 recently landed the City of Kansas City as a client for its software that eases the request for proposal process. The company’s deal with Kansas City was born from the city’s “Innovation Partnership” program, which affords entrepreneurs the opportunity to “test drive” their technologies…
Study: Gov should take long-term approach to grow new businesses
A recent study by the Ewing Marion Kauffman Foundation reports that while governments have long supported entrepreneurship, new business creation is waning. The study — Guidelines for Local and State Governments to Promote Entrepreneurship — found that new businesses comprised about 8 percent of all U.S. businesses in 2011, down from roughly 15 percent in the…
