MOSourceLink adds startup founder as new ‘Network Convener’ to rally ESOs, entrepreneurs
August 27, 2025 | Startland News Staff
A newly-created role is expected to help strengthen connections between entrepreneur support organizations across the state and promote the wealth of resources available to Missouri’s entrepreneurs.
Adam Larson — founder of Decimal Projects, CEO of Catnip Budz Gourmet Catnip, and former program coordinator at Regnier Institute for Entrepreneurship and Innovation at UMKC — moves to MOSourceLink and KCSourceLink through the position.
“I’m incredibly grateful to join this team,” said Larson. “Supporting entrepreneurs is my ‘Why?’ I get so much energy from working with founders.”
“Witnessing their drive, their mission, their progress: that’s what motivates me more than anything else,” he continued. “I can’t explain how much it would have meant to have a resource like MOSourceLink when I started my first business at 16. If you’re an early-stage founder seeking startup support or a more mature company with unique business challenges, consider contacting MOSourceLink and KCSourceLink; I think you’ll be glad you did.”
As Network Convener, Larson leads efforts to bring ESOs together, creating opportunities for:
- Connection — fostering collaboration across the state’s entrepreneurial ecosystem.
- Professional Development — providing learning and growth opportunities for organizations that support entrepreneurs.
- Visibility — elevating and promoting the programs and services ESOs offer to entrepreneurs statewide.
He’s also expected to work one-on-one with entrepreneurs across Missouri as a “Network Navigator — helping to connect business owners to more than 600 resources statewide, ensuring that entrepreneurs at every stage can access the support they need to start, grow and succeed.
“We are thrilled to have Adam join our team,” said Becca Castro, senior director of Regional Ecosystem Development at the UMKC Innovation Center. “He brings a unique perspective as both an entrepreneur and a connector of people, which will strengthen our efforts to support small businesses across Missouri. Adam will travel across the state to meet with entrepreneur support organizations and business owners—if you’d like to connect with him, please reach out. We want to ensure every entrepreneur knows about and has access to the incredible resources available to help them succeed.”
Larson founded Decimal Projects which creates cost effective Airtable databases for small businesses and nonprofits who need organized data. This summer, he also took on Catnip Budz Gourmet Catnip, a second-generation, Missouri-based business that produces high potency, pesticide free catnip and durable, handmade cat toys.
Click here to book a meeting with Larson or request a Personal Action Plan.
Network Navigator Rebecca TenHulzen joins Larson at MOSourceLink to provide entrepreneur-focused resources, where she serves Trenton, Missouri, and surrounding counties.
Working at the Green Hills Regional Planning Commission, TenHulzen provides hands-on guidance and connects local founders to the resources, partners and systems that fuel sustainable growth. She brings experience in business development and community-driven economic growth. TenHulzen is available online to book a meeting.
Featured Business

2025 Startups to Watch
stats here
Related Posts on Startland News
K-State accelerator opens applications to startups; university dives deeper into regional K-State 105 initiative
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. MANHATTAN, Kansas — Sunflower State startups are invited to apply for Kansas State University’s entrepreneurship accelerator, which now boasts a more-than-10-year track record, as well as a refined focus on…
Prefix Coffee opens another shop in downtown KC, pulling closer to drive-thru service
Owners of the family-run Prefix Coffee hope its newest location in downtown Kansas City will make the shop — known for its in-house roasted specialty coffee and fresh pastries — the go-to spot for the nearby Power & Light District and government buildings surrounding City Hall. The Prefix Coffee space at 1125 Grand Blvd opened…
Competition opening its call for startups to pitch at UMKC (founders who’ve finished growing need not apply)
UMKC’s support for entrepreneurship doesn’t stop at the edge of campus, said Adam Larson, detailing plans for another startup competition between established Kansas City companies during this spring’s Regnier Venture Creation Challenge. Non-student-led companies with headquarters in Kansas City are eligible to compete in the James and Rae Block Kansas City Startup Awards. Applications open…
Superstars’ palette of impact dips into diverse industries: Here’s how a KC muralist creates his own economic progress
Each individual brush stroke plays a role in painting the broader picture of economic development in Kansas City, said Daniel Montoute, reflecting on how a single entrepreneur can impact the region within the collective blend of communities. “As a small business rooted in the heart of Kansas City, we are proud to contribute to the…
