MOSourceLink adds startup founder as new ‘Network Convener’ to rally ESOs, entrepreneurs

August 27, 2025  |  Startland News Staff

Adam Larson, Network Convener for MOSourceLink; photo courtesy of MOSourceLink

A newly-created role is expected to help strengthen connections between entrepreneur support organizations across the state and promote the wealth of resources available to Missouri’s entrepreneurs.

Adam Larson — founder of Decimal Projects, CEO of Catnip Budz Gourmet Catnip, and former program coordinator at Regnier Institute for Entrepreneurship and Innovation at UMKC — moves to MOSourceLink and KCSourceLink through the position.

“I’m incredibly grateful to join this team,” said Larson. “Supporting entrepreneurs is my ‘Why?’ I get so much energy from working with founders.”

“Witnessing their drive, their mission, their progress: that’s what motivates me more than anything else,” he continued. “I can’t explain how much it would have meant to have a resource like MOSourceLink when I started my first business at 16. If you’re an early-stage founder seeking startup support or a more mature company with unique business challenges, consider contacting MOSourceLink and KCSourceLink; I think you’ll be glad you did.”

As Network Convener, Larson leads efforts to bring ESOs together, creating opportunities for:

  • Connection — fostering collaboration across the state’s entrepreneurial ecosystem.
  • Professional Development — providing learning and growth opportunities for organizations that support entrepreneurs.
  • Visibility — elevating and promoting the programs and services ESOs offer to entrepreneurs statewide.

He’s also expected to work one-on-one with entrepreneurs across Missouri as a “Network Navigator — helping to connect business owners to more than 600 resources statewide, ensuring that entrepreneurs at every stage can access the support they need to start, grow and succeed.

“We are thrilled to have Adam join our team,” said Becca Castro, senior director of Regional Ecosystem Development at the UMKC Innovation Center. “He brings a unique perspective as both an entrepreneur and a connector of people, which will strengthen our efforts to support small businesses across Missouri. Adam will travel across the state to meet with entrepreneur support organizations and business owners—if you’d like to connect with him, please reach out. We want to ensure every entrepreneur knows about and has access to the incredible resources available to help them succeed.”

Larson founded Decimal Projects which creates cost effective Airtable databases for small businesses and nonprofits who need organized data. This summer, he also took on Catnip Budz Gourmet Catnip, a second-generation, Missouri-based business that produces high potency, pesticide free catnip and durable, handmade cat toys.

Click here to book a meeting with Larson or request a Personal Action Plan.

Network Navigator Rebecca TenHulzen joins Larson at MOSourceLink to provide entrepreneur-focused resources, where she serves Trenton, Missouri, and surrounding counties.

Working at the Green Hills Regional Planning Commission, TenHulzen provides hands-on guidance and connects local founders to the resources, partners and systems that fuel sustainable growth. She brings experience in business development and community-driven economic growth. TenHulzen is available online to book a meeting.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

2025 Startups to Watch

    stats here

    Related Posts on Startland News

    Randy Wasinger wanted the 1952 Topps of NFTs; so the lifelong baseball card collector started coding (and Mark Cuban came calling)

    By Tommy Felts | March 11, 2025

    Editor’s note: The following includes excerpts from “The Corporate Couch” podcast as part of a collaboration between host Jeff Pelaccio and Startland News to highlight Web3 companies and founders in the space. The 15-year-old boy within Randy Wasinger — so obsessed with baseball cards that he opened a card shop in downtown Russell, Kansas, to sell…

    Kansas legislation banning DeepSeek passes to state Senate after swell of support in House

    By Tommy Felts | March 11, 2025

    Editor’s note: This article was written for a class at the University of Kansas’ William Allen White School of Journalism and Mass Communications and distributed through the Kansas Press Association. TOPEKA — A bill seeking to ban DeepSeek, a Chinese artificial intelligence chatbot, from state devices has advanced in the Kansas Legislature. HB 2313 passed…

    Transportant picked a lane; now the Lenexa bus tech startup wants to conquer even more of the road

    By Tommy Felts | March 11, 2025

    From the driver’s seat, Martin Staples is steering Lenexa-based Transportant toward rapid growth with its real-time, tech-driven approach, he said, bringing greater safety, communication, and efficiency to school buses and expanding the startup’s reach beyond its Midwest home region. Fueling Transportant’s plans to leave coast-to-coast tracks — and beyond — will be key, said Staples, who…

    Pitch winners step into spotlight as PHKC helps emerging small biz owners shine on stage (Photos) 

    By Tommy Felts | March 7, 2025

    Jacquinta Nelson stood before a packed crowd at The Porter House KC’s Pitch Night this week, sharing her vision for S.T.E.P. Movement, a community-based step team designed to uplift young girls. Moments later, she was awarded a $4,000 grand prize. The recognition was deeply personal for Nelson, who is dedicated to mentoring youth to be…