Call for Heartists: Sprawling sculpture project needs storytellers willing to open portal to KC’s soul
June 10, 2025 | Tommy Felts
When the Parade of Hearts returns in April 2026, as many as 150 pieces of Kansas City’s story will be scattered across the metro — offering a summer-long scavenger hunt of the region’s identity for hometown fans and World Cup revelers alike.
“The Parade of Hearts is more than public art — it’s a catalyst for exploration,” said Jay Currie Campbell, co-chair of the Parade of Hearts Design Selection Adjudication Committee. “Every heart is a story, and every story invites us to see Kansas City in a new way.”
The wildly popular, sprawling public art installation officially opened its 2026 call for artists Monday. As many as 150 “Heartists” are expected to be selected for the program, which sees local creatives turn blank canvas sculptures into expressions of Kansas City’s cultural identity and community pride.
Click here for Parade of Hearts application details. Submissions close Aug. 13.
Jay Currie Campbell, vice president of business development at Multistudio and co-chair of the 2026 Parade of Hearts Design Selection Adjudication Committee, left speaks in March at a Parade of Hearts unveiling event at nbkc bank; photo by Nikki Overfelt Chifalu, Startland News
“We’re looking for submissions that push creativity, craft, and story,” said Currie Campbell, who also is vice president of business development for Westport-based Multistudio. “The hearts that resonate most reflect something authentic — a piece of our shared identity, culture, or imagination.”
“Heartists” must live in or have been raised in the Kansas City region, ensuring a deeply rooted connection to the stories told through each heart, organizers said. Parade of Hearts is increasing the artist stipend to $2,500 per heart — a $375,000 investment directly into the artist community.
Organizers unveiled an all-new look for the 2026 Parade of Hearts sculpture in March. The design — now nearly a foot taller and wider than the previous iteration — also notably features a cutout, purposeful keyhole heart that is intended to add opportunity for creative expression.
Artists must keep at least 25 percent of this area visible to preserve its interactive and symbolic intent.
“By creating absence, we’ve actually created a portal,” said Currie Campbell, who helped select the new sculpture canvas, which is fabricated by Dimensional Innovations in Overland Park. “The open-heart design invites deeper creativity — not just on the surface, but through the air, light, and space around it.”
View this post on Instagram
A “design jury” — composed of an independent panel of artists, community leaders, curators, and industry professionals — are expected to review submissions for originality, visual impact, regional storytelling, and alignment with Parade of Hearts values.
Jenn Nussbeck, executive director of Parade of Hearts, right, speaks alongside Lavon Colhour, board chair for Parade of Hearts, during a March reveal event at nbkc bank; photo by Nikki Overfelt Chifalu, Startland News
“By using a juried process grounded in diverse perspectives, Parade of Hearts honors both artistic excellence and community representation,” said Jenn Nussbeck, executive director of Parade of Hearts. “The final designs will go beyond aesthetics. They become expressions of our collective story. It’s our moment to show the world who has the biggest hearts on the planet.”
Selected artists and designs are expected to be announced in October, with finished sculptures delivered back to Parade of Hearts between Jan. 21 and Feb. 7, 2026.
Hearts then go on display from April to August across Kansas City, spanning the entirety of the 2026 FIFA World Cup run next summer and elevating the regional initiative to new heights.
“Through community pride, cultural richness, and shared purpose, Parade of Hearts unites cities and counties in a powerful artistic experience that celebrates unity, diversity, and the unmatched generosity of the heartland,” Nussbeck said.
Click here to check out pieces featured in the 2024 Parade of Hearts.
2025 Startups to Watch
stats here
Related Posts on Startland News
This duo plans to takedown one of female wrestlers’ most ‘mortifying’ foes: the wrong kind of exposure
Two women-owned Kansas businesses are teaming up to ensure that female wrestlers don’t get pinned by a wardrobe malfunction mid-match, shared Deb North and Frankie Elder-Reedy. It’s a pairing that shows for these sole sisters, entrepreneurship is more than an individual sport. Topeka-based Yes! Athletics is going to the mat with the Apex high-impact sports…
Entrepreneur featured on Hallmark show finds identity beyond motherhood (with help from Connie Britton and her own KC Team Mom)
When Kansas City’s Rochelle Owens answered a message from Hallmark, she had no idea it would launch her into the national spotlight — or transform her life as a single mother and aspiring entrepreneur. Owens is the featured mom in Monday’s episode of The Motherhood, Hallmark’s new reality series created and hosted by actress Connie…
Four role models selected for Hall of Fame as Junior Achievement celebrates 25 years of business honors
A fresh round of Hall of Fame laureates celebrates Kansas City’s living legacy of visionary leaders who drive business excellence, innovation and community impact, said Megan Sturges, announcing a range of honorees from tech to tender chicken. “The JA Business Hall of Fame celebrates more than business success — it honors the spirit of leadership…
First domino falls as University of Kentucky athletic department launches its own LLC
Editor’s note: The perspectives expressed in this commentary are the author’s alone. Parker Graham is co-founder of Vestible, an Overland Park-based investment platform that gives fans ownership in the career trajectories of their favorite players. The University of Kentucky’s athletic department is officially becoming its own LLC. Anyone in athletics needs to understand the implications…