PMI Rate Pro exits: KC fintech calls acquisition the ‘natural next step’ for its mortgage tech solution
May 8, 2025 | Startland News Staff
MIAMI — A strategic acquisition between a software leader and a Kansas City fintech startup brings together two innovators in mortgage tech to deliver the industry’s most comprehensive platform, said Nomi Smith, co-founder of PMI Rate Pro.
LoanPASS on Thursday announced its purchase of PMI Rate Pro, an Overland Park-based fintech specializing in API-driven private mortgage insurance (PMI) pricing technology. Financial terms of the deal were not disclosed.
PMI Rate Pro — one of Startland News’ past Kansas City Startups to Watch — will retain its brand identity and continue operating independently, with Smith at the helm and full support from LoanPASS for its current lender clients and software integrations, she said.
“We built our PMI technology to be modern, flexible, and easy to integrate with LOS, PPE, and POS systems,” the Techstars Kansas City alum and member of the Pipeline Entrepreneurs network added. “Joining LoanPASS is a natural next step. Together, we’re building the kind of connected infrastructure the mortgage industry has needed for years.”
Integrating Smith’s company and its technology is expected to boost LoanPass’s product configuration, pricing, eligibility, and mortgage insurance quoting, giving lenders access to all six national PMI providers through a single API.
The result of the LoanPASS deal: faster, more accurate quotes, reduced manual effort, and better pricing options for borrowers, Smith said.
Both teams are committed to uninterrupted service and will collaborate to further expand platform capabilities and tech partnerships, said Bill Roy, founder and CEO of LoanPASS.
“Together, LoanPASS and PMI Rate Pro deliver a unified system for pricing and mortgage insurance, elevating the lending experience for our customers,” he added. “This integration brings speed, accuracy, and control to the forefront — allowing lenders to manage product pricing and PMI through one modern interface.”
First launched in 2019, PMI Rate Pro’s platform was designed to simplify one of the most fragmented parts of the mortgage process. Instead of building and maintaining six individual PMI integrations, lenders and tech platforms can now connect once to PMI Rate Pro’s single, unified API — saving time and development resources.
Featured Business

2025 Startups to Watch
stats here
Related Posts on Startland News
Techweek KC speaker lineup spans blockchain and 3D printing to fintech and inclusion
Techweek KC has released a diverse docket of events, panels and speakers that aim to inspire and mobilize the area’s tech and entrepreneur community. Now in its fourth year, Techweek KC returns Oct. 8-12 with national tech, venture capital, nonprofit and blockchain leaders, said Drew Solomon, senior vice president of business development at the Economic…
Digital Workforce launch emphasizes freelance opportunities for diverse ‘solopreneurs’
“This room should mirror our city,” said Sly James, repeating a common refrain used throughout his time as Kansas City mayor. But as he addressed a crowd of freelance workers taking part Monday morning in the city’s launch of the Digital Workforce Development Initiative (DWDI), the remark came with a less-frequent follow-up. “And it does,”…
’Cue new markets: Burnt Finger duo taking Kansas City BBQ to Home Shopping Network
The smokin’ popularity of Kansas City’s Burnt Finger BBQ has been less of an explosion and more of a slow char, said Megan Day — culminating in a new line of fully cooked barbecue products set to debut Aug. 14 on the Home Shopping Network. “Classic 10-year overnight success,” joked Megan, one half of the…
Austin-backed CitySmart founder hunts opportunities beyond KC, but still eyes local investors
CitySmart can’t afford to waste its potential on the waiting game, said CEO and founder Donald Hawkins. “Entrepreneurship teaches you to be extremely effective with limited time,” Hawkins added, as he anticipated a wave of change that would soon wash over his Kansas City-born startup. Founded in 2017, CitySmart is a white label, SaaS platform…

