PMI Rate Pro exits: KC fintech calls acquisition the ‘natural next step’ for its mortgage tech solution
May 8, 2025 | Startland News Staff
MIAMI — A strategic acquisition between a software leader and a Kansas City fintech startup brings together two innovators in mortgage tech to deliver the industry’s most comprehensive platform, said Nomi Smith, co-founder of PMI Rate Pro.
LoanPASS on Thursday announced its purchase of PMI Rate Pro, an Overland Park-based fintech specializing in API-driven private mortgage insurance (PMI) pricing technology. Financial terms of the deal were not disclosed.
PMI Rate Pro — one of Startland News’ past Kansas City Startups to Watch — will retain its brand identity and continue operating independently, with Smith at the helm and full support from LoanPASS for its current lender clients and software integrations, she said.
“We built our PMI technology to be modern, flexible, and easy to integrate with LOS, PPE, and POS systems,” the Techstars Kansas City alum and member of the Pipeline Entrepreneurs network added. “Joining LoanPASS is a natural next step. Together, we’re building the kind of connected infrastructure the mortgage industry has needed for years.”
Integrating Smith’s company and its technology is expected to boost LoanPass’s product configuration, pricing, eligibility, and mortgage insurance quoting, giving lenders access to all six national PMI providers through a single API.
The result of the LoanPASS deal: faster, more accurate quotes, reduced manual effort, and better pricing options for borrowers, Smith said.
Both teams are committed to uninterrupted service and will collaborate to further expand platform capabilities and tech partnerships, said Bill Roy, founder and CEO of LoanPASS.
“Together, LoanPASS and PMI Rate Pro deliver a unified system for pricing and mortgage insurance, elevating the lending experience for our customers,” he added. “This integration brings speed, accuracy, and control to the forefront — allowing lenders to manage product pricing and PMI through one modern interface.”
First launched in 2019, PMI Rate Pro’s platform was designed to simplify one of the most fragmented parts of the mortgage process. Instead of building and maintaining six individual PMI integrations, lenders and tech platforms can now connect once to PMI Rate Pro’s single, unified API — saving time and development resources.
Featured Business
2025 Startups to Watch
stats here
Related Posts on Startland News
Take a peek: Industrious offers glimpse of what new Plaza coworking space could look like
Startup energy will soon take hold on Kansas City’s Country Club Plaza, as Industrious — the nation’s largest coworking space — prepares to set up shop in a 30,000-square-foot chunk of the historic retail and entertainment district, the company announced Thursday. “Kansas City is a dominant market in the Silicon Prairie. As one of the…
Readers asked, city answered: No rainbow crosswalks in KC, but earth tone design submissions welcome
Kansas City decision makers are welcoming advocates of a rainbow crosswalk to walk the line and make their passions known — so long as they’re willing to get creative. “Your article sparked some great conversation within our department too,” Maggie Green, KCMO public works information officer, said in reference to active social media conversations ignited by…
Growing into WallyGro: I knew I couldn’t let leaving Rawxies ruin me, says Callie England
Entrepreneurship is a drug and Callie England couldn’t neglect the euphoric high she felt with each hit. “I wasn’t even thinking and that first year was so painful … yet it was so, just like, glorious … You don’t really remember anything until after the fact, but you’re like, man, that was great,” England, founder…
KCultivator Q&A: Lauren Conaway finds passion in womxn-led InnovateHER KC
Editor’s note: KCultivators is a lighthearted profile series to highlight people who are meaningfully enriching Kansas City’s entrepreneurial ecosystem. The KCultivator Series is sponsored by Plexpod, a progressive coworking platform offering next generation workspace for entrepreneurs, startups, and growth-stage companies of all sizes. Kansas City’s female entrepreneurs are begging for the opportunity to champion each…