PMI Rate Pro exits: KC fintech calls acquisition the ‘natural next step’ for its mortgage tech solution
May 8, 2025 | Startland News Staff
MIAMI — A strategic acquisition between a software leader and a Kansas City fintech startup brings together two innovators in mortgage tech to deliver the industry’s most comprehensive platform, said Nomi Smith, co-founder of PMI Rate Pro.
LoanPASS on Thursday announced its purchase of PMI Rate Pro, an Overland Park-based fintech specializing in API-driven private mortgage insurance (PMI) pricing technology. Financial terms of the deal were not disclosed.
PMI Rate Pro — one of Startland News’ past Kansas City Startups to Watch — will retain its brand identity and continue operating independently, with Smith at the helm and full support from LoanPASS for its current lender clients and software integrations, she said.
“We built our PMI technology to be modern, flexible, and easy to integrate with LOS, PPE, and POS systems,” the Techstars Kansas City alum and member of the Pipeline Entrepreneurs network added. “Joining LoanPASS is a natural next step. Together, we’re building the kind of connected infrastructure the mortgage industry has needed for years.”
Integrating Smith’s company and its technology is expected to boost LoanPass’s product configuration, pricing, eligibility, and mortgage insurance quoting, giving lenders access to all six national PMI providers through a single API.
The result of the LoanPASS deal: faster, more accurate quotes, reduced manual effort, and better pricing options for borrowers, Smith said.
Both teams are committed to uninterrupted service and will collaborate to further expand platform capabilities and tech partnerships, said Bill Roy, founder and CEO of LoanPASS.
“Together, LoanPASS and PMI Rate Pro deliver a unified system for pricing and mortgage insurance, elevating the lending experience for our customers,” he added. “This integration brings speed, accuracy, and control to the forefront — allowing lenders to manage product pricing and PMI through one modern interface.”
First launched in 2019, PMI Rate Pro’s platform was designed to simplify one of the most fragmented parts of the mortgage process. Instead of building and maintaining six individual PMI integrations, lenders and tech platforms can now connect once to PMI Rate Pro’s single, unified API — saving time and development resources.
Featured Business
2025 Startups to Watch
stats here
Related Posts on Startland News
10 ways to wear (or gift) KC’s maker scene
Editor’s note: Below you’ll find a list of 10 wearable gift ideas for your holiday shopping list. Click here to check out the rest of Startland News’ 2019 Gift Guide. Mackbecks shuttlecock earrings Handcrafted in Kansas City, Mackbecks’ tassel earrings capture the spirit of the iconic Nelson Atkins Museum’s shuttlecocks. Price: $25 Where to buy: Midcoast…
Opening pitch: Sandlot Goods’ new workshop puts fresh spin on its best-selling wallet
As Sandlot Goods moves deeper into a new workspace off Southwest Boulevard, the six-year-old premier maker is stitching an aesthetic that holds true to its classic appeal but ventures away from hometown branding. “In the last year, we have been dialing back the overly Kansas City feel,” said Chad Hickman, owner of Sandlot Goods. “We…
Hemp startup founders cultivate Year Round partnership in light of growing interest
A casual supply run produced more than equipment for United American Hemp; the team behind the Olathe startup walked away co-owners of another new venture. “We hit it off and invested both time and money in [the] business. … Since then [its] exploded in revenue,” Michael Wilson, director of research and development at United American…
Photos: Culture pops as Kritiq puts KC’s fashion family on the runway
The evolution of the Kritiq fashion show — from a one-night event to a full weekend showcasing up-and-coming artists and fashion designers in streetwear and high fashion — was an intentional effort to reflect Kansas City’s booming creative landscape, said Mark Launiu. “The culture [of Kansas City] is changing and we have to be a…