PMI Rate Pro exits: KC fintech calls acquisition the ‘natural next step’ for its mortgage tech solution
May 8, 2025 | Startland News Staff
MIAMI — A strategic acquisition between a software leader and a Kansas City fintech startup brings together two innovators in mortgage tech to deliver the industry’s most comprehensive platform, said Nomi Smith, co-founder of PMI Rate Pro.
LoanPASS on Thursday announced its purchase of PMI Rate Pro, an Overland Park-based fintech specializing in API-driven private mortgage insurance (PMI) pricing technology. Financial terms of the deal were not disclosed.
PMI Rate Pro — one of Startland News’ past Kansas City Startups to Watch — will retain its brand identity and continue operating independently, with Smith at the helm and full support from LoanPASS for its current lender clients and software integrations, she said.
“We built our PMI technology to be modern, flexible, and easy to integrate with LOS, PPE, and POS systems,” the Techstars Kansas City alum and member of the Pipeline Entrepreneurs network added. “Joining LoanPASS is a natural next step. Together, we’re building the kind of connected infrastructure the mortgage industry has needed for years.”
Integrating Smith’s company and its technology is expected to boost LoanPass’s product configuration, pricing, eligibility, and mortgage insurance quoting, giving lenders access to all six national PMI providers through a single API.
The result of the LoanPASS deal: faster, more accurate quotes, reduced manual effort, and better pricing options for borrowers, Smith said.
Both teams are committed to uninterrupted service and will collaborate to further expand platform capabilities and tech partnerships, said Bill Roy, founder and CEO of LoanPASS.
“Together, LoanPASS and PMI Rate Pro deliver a unified system for pricing and mortgage insurance, elevating the lending experience for our customers,” he added. “This integration brings speed, accuracy, and control to the forefront — allowing lenders to manage product pricing and PMI through one modern interface.”
First launched in 2019, PMI Rate Pro’s platform was designed to simplify one of the most fragmented parts of the mortgage process. Instead of building and maintaining six individual PMI integrations, lenders and tech platforms can now connect once to PMI Rate Pro’s single, unified API — saving time and development resources.
Featured Business

2025 Startups to Watch
stats here
Related Posts on Startland News
Pipeline gala salutes ‘thriving, ever-evolving’ Midwest startup scene boosted by its fellows
The 2023 edition of the Pipeline Entrepreneurs Annual Innovation Gala honored a slate of innovators and inspirational forces from across the region, hailing the growth of entrepreneurship in the heartland — and a handful of top award winners. Melissa Vincent, executive director of Pipeline Entrepreneurs, credited the fellows with fostering a now-thriving entrepreneurial ecosystem in…
Esports league brings new Midwest Fest event to KC, launching new Army National Guard partnership
Gamers and esports enthusiasts around the Midwest are invited to congregate, connect and create at the first annual Midwest Fest. Midwest Fest, organized by the Kansas City Pioneers and LEVELUP Arena, is a gaming and streaming convention featuring multi-title gaming tournaments for amateurs, opportunities to meet with popular creators, workshops and giveaways. The event is…
J Rieger wants to be a ‘showpiece for Kansas City’ as distiller takes its whiskey international
Editor’s note: The Greater Kansas City Chamber of Commerce is a non-financial partner of Startland News, which serves as the media partner for the Small Business Superstars program. On the heels of expanding its distribution into several European countries in 2022, J. Rieger & Co. on Wednesday earned the 2023 Weida Award for International Small…
IT firm honored as ‘Emerging Business of the Year’ finds inclusive welcome in Kansas City
Editor’s note: The Greater Kansas City Chamber of Commerce is a non-financial partner of Startland News, which serves as the media partner for the Small Business Superstars program. NvisionKC — founded during the throes of the pandemic — more than survived 2020, Grace Ahn said; the IT consulting company is positioned for power, earning the…

