PMI Rate Pro exits: KC fintech calls acquisition the ‘natural next step’ for its mortgage tech solution
May 8, 2025 | Startland News Staff
MIAMI — A strategic acquisition between a software leader and a Kansas City fintech startup brings together two innovators in mortgage tech to deliver the industry’s most comprehensive platform, said Nomi Smith, co-founder of PMI Rate Pro.
LoanPASS on Thursday announced its purchase of PMI Rate Pro, an Overland Park-based fintech specializing in API-driven private mortgage insurance (PMI) pricing technology. Financial terms of the deal were not disclosed.
PMI Rate Pro — one of Startland News’ past Kansas City Startups to Watch — will retain its brand identity and continue operating independently, with Smith at the helm and full support from LoanPASS for its current lender clients and software integrations, she said.
“We built our PMI technology to be modern, flexible, and easy to integrate with LOS, PPE, and POS systems,” the Techstars Kansas City alum and member of the Pipeline Entrepreneurs network added. “Joining LoanPASS is a natural next step. Together, we’re building the kind of connected infrastructure the mortgage industry has needed for years.”
Integrating Smith’s company and its technology is expected to boost LoanPass’s product configuration, pricing, eligibility, and mortgage insurance quoting, giving lenders access to all six national PMI providers through a single API.
The result of the LoanPASS deal: faster, more accurate quotes, reduced manual effort, and better pricing options for borrowers, Smith said.
Both teams are committed to uninterrupted service and will collaborate to further expand platform capabilities and tech partnerships, said Bill Roy, founder and CEO of LoanPASS.
“Together, LoanPASS and PMI Rate Pro deliver a unified system for pricing and mortgage insurance, elevating the lending experience for our customers,” he added. “This integration brings speed, accuracy, and control to the forefront — allowing lenders to manage product pricing and PMI through one modern interface.”
First launched in 2019, PMI Rate Pro’s platform was designed to simplify one of the most fragmented parts of the mortgage process. Instead of building and maintaining six individual PMI integrations, lenders and tech platforms can now connect once to PMI Rate Pro’s single, unified API — saving time and development resources.
Featured Business

2025 Startups to Watch
stats here
Related Posts on Startland News
Fashion show designs space for KC streetwear to walk alongside Western fringe, crochet couture
The Kritiq fashion show is a runway of representation, said Mark Launiu, describing the origins and evolution of one of Kansas City’s premiere creative showcases. “I just wanted to see people that looked like me, designers who don’t have the opportunity to showcase their skills and their talents,” The Kritiq founder and co-founder of MADE…
C2FO awards grants to three KC nonprofits boosting Black entrepreneurs with intention
A new grants program developed by one of Kansas City’s biggest scaleups was founded with a clear purpose, said Jay Lott, announcing the effort’s first three nonprofit recipients and touting C2FO’s ongoing commitment to community engagement within the Kansas City region. “We want to support the nonprofit organizations that are focused on intentionally elevating Black…
Grit Road plants $11M venture fund to cultivate homegrown ag tech solutions across Midwest
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. OMAHA — The precision guide for Grit Road Partners — a Nebraska-based venture fund — is investing in ag tech companies that are solving Midwest producer problems, said Mike Jung,…
KC nonprofit wants to change the face of tech (without leaving its students in debt)
Editor’s note: The following story was sponsored by Resiliency at Work 2.0 Career and Technical Education, a Kansas City-based organization focused on creating and increasing equitable opportunities through education and training for careers in the technically skilled workforce. Dr. Joy Vann-Hamilton set out to close the diversity gap in the tech workforce; her work through…

