PMI Rate Pro exits: KC fintech calls acquisition the ‘natural next step’ for its mortgage tech solution
May 8, 2025 | Startland News Staff
MIAMI — A strategic acquisition between a software leader and a Kansas City fintech startup brings together two innovators in mortgage tech to deliver the industry’s most comprehensive platform, said Nomi Smith, co-founder of PMI Rate Pro.
LoanPASS on Thursday announced its purchase of PMI Rate Pro, an Overland Park-based fintech specializing in API-driven private mortgage insurance (PMI) pricing technology. Financial terms of the deal were not disclosed.
PMI Rate Pro — one of Startland News’ past Kansas City Startups to Watch — will retain its brand identity and continue operating independently, with Smith at the helm and full support from LoanPASS for its current lender clients and software integrations, she said.
“We built our PMI technology to be modern, flexible, and easy to integrate with LOS, PPE, and POS systems,” the Techstars Kansas City alum and member of the Pipeline Entrepreneurs network added. “Joining LoanPASS is a natural next step. Together, we’re building the kind of connected infrastructure the mortgage industry has needed for years.”
Integrating Smith’s company and its technology is expected to boost LoanPass’s product configuration, pricing, eligibility, and mortgage insurance quoting, giving lenders access to all six national PMI providers through a single API.
The result of the LoanPASS deal: faster, more accurate quotes, reduced manual effort, and better pricing options for borrowers, Smith said.
Both teams are committed to uninterrupted service and will collaborate to further expand platform capabilities and tech partnerships, said Bill Roy, founder and CEO of LoanPASS.
“Together, LoanPASS and PMI Rate Pro deliver a unified system for pricing and mortgage insurance, elevating the lending experience for our customers,” he added. “This integration brings speed, accuracy, and control to the forefront — allowing lenders to manage product pricing and PMI through one modern interface.”
First launched in 2019, PMI Rate Pro’s platform was designed to simplify one of the most fragmented parts of the mortgage process. Instead of building and maintaining six individual PMI integrations, lenders and tech platforms can now connect once to PMI Rate Pro’s single, unified API — saving time and development resources.
Featured Business

2025 Startups to Watch
stats here
Related Posts on Startland News
KC Cattle Company steaks its reputation on wagyu hot dogs; Why this rural MO business enlists veterans on its new mission
WESTON, Missouri — Patrick Montgomery struggled to find his way after his service in the U.S. Army, he said. Now on a new mission — his venture KC Cattle Company — Montgomery is helping other veterans at a similar crossroads. “The military does some things really well and they do some things really poorly,” he…
This virtual jukebox app is bringing live music to Lemonade Park; Here’s how the interactive show works
A one-of-a-kind interactive music festival that allows anyone to be the DJ arrives later this month in Kansas City, shared YouSpin founder and CEO Adell Hendon. The YouSpin Anywhere Music Festival — set for 7 p.m. Sept. 29 at Lemonade Park — is planned as a crowd-driven concert using Hendon’s socially-interactive virtual jukebox app. “People…
Cannabis to canvas: When life goes inside out, Heather Hobbs sees new opportunities
Life can be messy, Heather Hobbs acknowledged, but cannabis-based wellness products can help bring needed focus, clarity and relief, the now-solo owner of KC Hemp Co. said. “That’s been a big focus of mine, crafting products that can actually help with things like ADHD, and also what I call ‘mom stress’ where you’re constantly up…

