PMI Rate Pro exits: KC fintech calls acquisition the ‘natural next step’ for its mortgage tech solution
May 8, 2025 | Startland News Staff
MIAMI — A strategic acquisition between a software leader and a Kansas City fintech startup brings together two innovators in mortgage tech to deliver the industry’s most comprehensive platform, said Nomi Smith, co-founder of PMI Rate Pro.
LoanPASS on Thursday announced its purchase of PMI Rate Pro, an Overland Park-based fintech specializing in API-driven private mortgage insurance (PMI) pricing technology. Financial terms of the deal were not disclosed.
PMI Rate Pro — one of Startland News’ past Kansas City Startups to Watch — will retain its brand identity and continue operating independently, with Smith at the helm and full support from LoanPASS for its current lender clients and software integrations, she said.
“We built our PMI technology to be modern, flexible, and easy to integrate with LOS, PPE, and POS systems,” the Techstars Kansas City alum and member of the Pipeline Entrepreneurs network added. “Joining LoanPASS is a natural next step. Together, we’re building the kind of connected infrastructure the mortgage industry has needed for years.”
Integrating Smith’s company and its technology is expected to boost LoanPass’s product configuration, pricing, eligibility, and mortgage insurance quoting, giving lenders access to all six national PMI providers through a single API.
The result of the LoanPASS deal: faster, more accurate quotes, reduced manual effort, and better pricing options for borrowers, Smith said.
Both teams are committed to uninterrupted service and will collaborate to further expand platform capabilities and tech partnerships, said Bill Roy, founder and CEO of LoanPASS.
“Together, LoanPASS and PMI Rate Pro deliver a unified system for pricing and mortgage insurance, elevating the lending experience for our customers,” he added. “This integration brings speed, accuracy, and control to the forefront — allowing lenders to manage product pricing and PMI through one modern interface.”
First launched in 2019, PMI Rate Pro’s platform was designed to simplify one of the most fragmented parts of the mortgage process. Instead of building and maintaining six individual PMI integrations, lenders and tech platforms can now connect once to PMI Rate Pro’s single, unified API — saving time and development resources.
Featured Business

2025 Startups to Watch
stats here
Related Posts on Startland News
Corral raises $1.38M to expand virtual fence solution’s US hoofprint; M25, Grit Road beef up deal
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. LINCOLN, Nebraska — Agtech pioneered by a third-generation rancher-turned-startup founder has corralled an oversubscribed $1.38 million funding round with backing from a healthy herd of regional investors. Corral Technologies, a…
These KC students just won $50K for their school’s STEM efforts — and exhibit space in Science City
Winning the $50,000 grand prize at Burns & McDonnell’s Battle of the Brains competition made for the best school day ever, shared Reese Moreno, a member of the victorious Delta Woods Middle School team. “This is mind blowing,” she explained Tuesday after the awards ceremony at Union Station in Kansas City. “The moment they announced…
Start from the top: How these newsmakers forged companies to watch (Event Photos)
Maybe it was an open opportunity in a market that couldn’t be ignored. Perhaps a calling to do something bigger than themselves. Or, for some, just a transparent bid to find profit in a world of problems waiting to be solved. Each of Startland News’ 10 Kansas City Startups to Watch launched with a motivation…
WeCode KC, CAPA selected for free services from this Top 10 KC small business winner
A company lauded among Kansas City’s top small businesses for three consecutive years this week announced the nonprofit recipients of $100,000 in pro-bono marketing services through a first-time expansion of its annual Crux for a Cause initiative. WeCode KC and Child Abuse Prevention Association (CAPA) will each receive marketing investments of $50,000 for 2024, said…

