PMI Rate Pro exits: KC fintech calls acquisition the ‘natural next step’ for its mortgage tech solution
May 8, 2025 | Startland News Staff
MIAMI — A strategic acquisition between a software leader and a Kansas City fintech startup brings together two innovators in mortgage tech to deliver the industry’s most comprehensive platform, said Nomi Smith, co-founder of PMI Rate Pro.
LoanPASS on Thursday announced its purchase of PMI Rate Pro, an Overland Park-based fintech specializing in API-driven private mortgage insurance (PMI) pricing technology. Financial terms of the deal were not disclosed.
PMI Rate Pro — one of Startland News’ past Kansas City Startups to Watch — will retain its brand identity and continue operating independently, with Smith at the helm and full support from LoanPASS for its current lender clients and software integrations, she said.
“We built our PMI technology to be modern, flexible, and easy to integrate with LOS, PPE, and POS systems,” the Techstars Kansas City alum and member of the Pipeline Entrepreneurs network added. “Joining LoanPASS is a natural next step. Together, we’re building the kind of connected infrastructure the mortgage industry has needed for years.”
Integrating Smith’s company and its technology is expected to boost LoanPass’s product configuration, pricing, eligibility, and mortgage insurance quoting, giving lenders access to all six national PMI providers through a single API.
The result of the LoanPASS deal: faster, more accurate quotes, reduced manual effort, and better pricing options for borrowers, Smith said.
Both teams are committed to uninterrupted service and will collaborate to further expand platform capabilities and tech partnerships, said Bill Roy, founder and CEO of LoanPASS.
“Together, LoanPASS and PMI Rate Pro deliver a unified system for pricing and mortgage insurance, elevating the lending experience for our customers,” he added. “This integration brings speed, accuracy, and control to the forefront — allowing lenders to manage product pricing and PMI through one modern interface.”
First launched in 2019, PMI Rate Pro’s platform was designed to simplify one of the most fragmented parts of the mortgage process. Instead of building and maintaining six individual PMI integrations, lenders and tech platforms can now connect once to PMI Rate Pro’s single, unified API — saving time and development resources.
Featured Business

2025 Startups to Watch
stats here
Related Posts on Startland News
Translating business: KCMO chatbot breaks down startup lingo in 70+ languages
Editor’s note: KC BizCare is a partner of Startland News. Entrepreneurs who struggle with understanding the complexities of starting a business often find additional challenges if English isn’t their first language, said Nia Richardson, adding that all aspiring small business owners deserve the same access to resources. “We’re trying to look at ways to bring technology…
80+ student competitors from across Kansas just rallied for their share of $70K in cash prizes
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. MANHATTAN, Kansas — Aaron Collins walked away from the Kansas Entrepreneurship Challenge with not just $2,500, but also validation that he’s on the right track with his lawn care business,…
First look at 2024 Parade of Hearts: 100+ artists paint Kansas City with a harmony of colors
Kansas City artist Skiggity lives his life in vivid color, he shared, so it was only natural for his art — and his Parade of Hearts entry — to reflect that bright-eyed perspective. “I like vibrancy,” the muralist and digital artist explained. “I don’t really have a style. I like vibrant colors. I also like…

